Product Marketing Manager
About The Position
Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action. As a Product Marketing Manager at Guidepoint, you will be at the intersection of our marketing and product teams. You will partner with global PMs and engineers to create and execute strategic initiatives designed to drive client awareness, acquisition, and adoption of our solutions and technologies. This role requires a deep understanding of both internal and external documentation, as well as the ability to guide cross-functional teams to ensure seamless product launches and ongoing client engagement. This is a hybrid role based in New York City.
Requirements
- Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
- 5-7 years experience in product marketing, B2B marketing, or communications strategy
- Knowledge of Salesforce, Google Analytics, and WordPress highly preferred
- Strong communication and project management skills, with the proven ability to plan and execute complex cross-functional initiatives
- Hands-on multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics
- In-depth understanding of full funnel marketing, digital media KPIs, and attribution
- Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
- Solution-oriented, with a balance of creative and analytical thinking
- Effective in developing partnerships and strong working relationships with executive leaders and cross-functional teams
- Comfortable working in a fast-paced and dynamic hands-on working environment
Responsibilities
- Be the go-to-market expert for stakeholders across product, marketing, and sales for new B2B products and services
- Craft compelling product positioning and messaging that differentiates our offering in the market and effectively communicates its value to clients
- Develop succinct and effective sales, training, and support materials (demos, walkthroughs, use cases, FAQs, etc.), making it easy for non-technical people to understand our product offerings
- Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to help measure, track and optimize marketing effectiveness across target segments and the customer lifecycle
- Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact
Benefits
- 15 PTO days, 10 legal holidays, and sick days
- Comprehensive medical, dental, and vision plans
- Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
- Commuter benefits and a corporate gym rate
- Development opportunities through the LinkedIn Learning platform
- Free snacks and beverages in the office
- Friday happy hour and “Summer Fridays”
- Year-round corporate athletic league
- Casual work environment, team building, and other social events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
