Product Marketing Manager - USA

Storyblok•Boston, MA

19h

About The Position

Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.

Requirements

Marketing or related educational degree
5+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
Deep understanding for our business, customers, partners, and the larger ecosystem
Ability to combine analytical thinking with creative messaging
Hands-on mentality
Passionate about analyzing data and optimizing user experience

Responsibilities

Developer Journey Optimization: Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation.
Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value.
Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.
Website & Conversion Ownership: Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture.
Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows).
Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.
Data-Informed Decision Making: Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement.
Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives.
Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities.
Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
In-App Messaging & UX Execution: Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
Partner with Product and Design to ensure UX flows reinforce core value propositions.
Align in-app messaging with campaign narratives and product launches.
Onboarding & Activation Optimization: Improve onboarding flows across key user segments.
Identify drop-off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns.
Self-Service Positioning & Messaging: Develop and refine buyer personas specific to self-serve and PLG audiences.
Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal-oriented user journey.
Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption.
Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
Align in-app messaging and product experiences with marketing campaign narratives, product launches, website content.