Product Marketing Manager

AriensCo•Brillion, WI

About The Position

At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly. We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world. Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. Job Description: Are you ready to lead the charge in revolutionizing the outdoor power market? As a Product Marketing Manager for the Ariens residential ZTR's, you will be at the forefront of shaping and executing innovative product strategies through the entire life cycle. You will play a pivotal role in transforming our bold brand vision into industry-leading products, seamlessly connecting market insights, engineering excellence, and the Ariens legacy. Each product launch will showcase our relentless dedication to excellence, quality, and durability, all while addressing the real-world challenges faced by our customers. Join us in driving the future of outdoor power!

Requirements

Bachelor's degree in Business, Marketing, Engineering, or a related field required
Minimum of 3 years of experience in new product development with durable, service-oriented products
Experience marketing in retail and/or B2B dealer/distributor sales channels
Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions
Be a self-starter with the ability to manage multiple projects
Must be able and willing to travel up to 25% with some international travel possible
Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future.

Responsibilities

Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations
Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
Collaborate with sales and finance team to set product pricing strategies and promotional executions
Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives
Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products