Product Marketing Manager

Fotona • Dallas, TX

9d

About The Position

The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.

This individual will lead the end-to-end commercialization process—from insight generation and concept development through launch and lifecycle management—ensuring alignment with customer needs and business objectives.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 5–8+ years of experience in product marketing, product management, or related roles
• Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred
• Proven track record of leading new product development and successful product launches
• Strong analytical, strategic thinking, and storytelling capabilities
• Experience working cross-functionally with technical, clinical, and commercial teams
• Ability to translate complex information into clear, compelling messaging
• Customer-centric mindset with strong insight generation skills
• Strategic thinking paired with executional excellence
• Strong communication and influencing skills
• High level of ownership and accountability
• Ability to thrive in a fast-paced, innovation-driven environment

Responsibilities

• Lead marketing input into the product development lifecycle, from concept through commercialization
• Define market requirements, target segments, and unmet needs through primary and secondary research
• Develop business cases, product concepts, and value propositions for new innovations
• Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations
• Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers
• Support portfolio strategy and innovation roadmap planning
• Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis
• Define target audiences, segmentation, and go-to-market strategies
• Translate technical/clinical data into compelling, customer-centric narratives
• Lead pricing and value strategy in partnership with commercial teams
• Own and execute global product launch plans, including timelines, deliverables, and cross-functional alignment
• Develop launch toolkits, sales enablement materials, and training programs
• Partner with regional and local teams to ensure effective market activation
• Track and optimize launch performance against defined KPIs
• Equip sales teams with tools, messaging, and training to drive adoption and revenue growth
• Collaborate with sales leadership to refine value propositions and customer engagement strategies
• Support key accounts and strategic opportunities as needed
• Monitor product performance, customer feedback, and market dynamics
• Identify opportunities for product enhancements, line extensions, or repositioning
• Manage product portfolio health, including sunsetting decisions where appropriate
• Serve as the central point of coordination across marketing, R&D, clinical, regulatory, and sales
• Ensure alignment across stakeholders and drive accountability to timelines and outcomes
• Influence without authority in a highly matrixed organization

Benefits

• Competitive pay based on experience.
• Excellent benefits package including Medical, Dental, Vision, and Life Insurance.
• 401(k) with matching.
• Opportunity to develop and grow a career within a fast-growing and industry-leading company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level