About the role : The Product Marketing Manager is a member of Global Product Management (GPM), reporting to the Sr. Director, Product Marketing. You will be part of a team responsible for building and executing successful go-to-market and product adoption programs. Your role will help to define how we support the organization to create compelling client-facing assets that help to acquire clients and grow retention. What you will do: Develop an understanding of Gartner’s business and products to create compelling copy and design that clearly differentiates our value in the market Understand our client's and target buyer needs through reviewing existing research, interacting with internal partners, and direct work with the product marketers on the team Drive product marketing-led asset creation to support Gartner’s IT End User products, partner with product managers, sales/service enablement, experts in Business & Technology Insights, and corporate marketing to develop compelling assets Create and write materials such as product positioning decks, case studies, video scripts, in-app messaging, and client emails that clearly articulate our value and how it will meet our client’s most pressing priorities Review and edit materials as requested for grammar, readability, and consistency with Gartner brand standards and best practices Maintain a library of content and collateral on the company intranet working in collaboration with the communications team Create and update presentations and one sheets, writing copy and designing slides in PowerPoint Using a data-driven approach, analyze the impact of assets on seller success and adjust as needed