Product Marketing Manager

Comply • Washington, DC

21d • $99,000 - $121,000

About The Position

Comply is seeking a Product Marketing Manager focused on customer adoption, retention, and expansion. This role ensures our products are not only built well, but understood, adopted, and positioned clearly for compliance professionals across the client lifecycle.

You will act as a connective layer between product, client marketing, enablement, sales, CX, and support – translating product strategy into compelling narratives, adoption storylines, enablement assets, and thought leadership that drive long-term value realization, renewals, and growth.
This role is ideal for a product marketer who is equally comfortable influencing product direction, shaping market-facing narratives, and executing high-impact enablement and content.

Requirements

• 3–5 years of experience in product marketing, go-to-market, or customer marketing within B2B SaaS
• Proven experience partnering with Product Management to shape positioning, launches, and market strategy
• Strong understanding of adoption, retention, and expansion motions, ideally in complex or regulated environments
• Experience creating sales enablement assets including demos, scripts, solution sheets, and presentations
• Ability to translate technical product concepts into clear, customer-centric narratives
• Strong research and analytical skills with the ability to synthesize insights into action
• Excellent written and verbal communication skills
• Comfortable operating in a fast-paced, cross-functional environment

Responsibilities

• Product Partnership & Market Insight:
• Partner closely with product management to understand roadmap priorities, product strategy, and customer problems being solved
• Bring market, customer, and competitive insights into product discussions to influence positioning, prioritization, and launch approach
• Act as a voice of the customer, surfacing adoption challenges, unmet needs, and usage patterns to product and go-to-market teams
• Adoption, Retention & Expansion Marketing:
• Own product marketing strategy for adoption, retention, and cross-sell / upsell, aligned with internal stakeholders
• Develop adoption-focused messaging, value narratives, and use cases that demonstrate outcomes over time
• Translate product usage data, feedback, and adoption metrics into clear storylines and enablement assets
• Support renewal and expansion motions with targeted product narratives and solution positioning
• Sales Enablement & Solution Showcases:
• Create and maintain sales demos, scripts, and storyline-driven demo flows focused on adoption and expansion
• Develop solution showcases that highlight how products work together to solve real compliance challenges
• Produce enablement assets including pitch decks, solution sheets, and presentation materials tailored by buyer and firm type
• Partner with Sales and CX to ensure consistent, confident product storytelling in customer and prospect conversations
• Product Launch Strategy & Execution:
• Serve as a core member of the Go-to-Marketing Launch team, focused on PMM deliverables
• Ensure launches are designed for adoption readiness, not just awareness
• Own internal readiness materials including messaging guides, FAQs, sales content, and release summaries
• Thought Leadership, Content & Webinars:
• Partner with client marketing to develop webinar topics and content themes tied to product capabilities, regulatory trends, and customer challenges – with the goal of upsell/cross-sell and retention
• Contribute to and support thought leadership content, including blogs, presentations, and campaign narratives
• Partner with Client Marketing teams to bring product stories into broader marketing initiatives
• Support the creation of client case studies, helping translate outcomes and success stories into compelling narratives
• Competitive Intelligence & Market Research:
• Conduct ongoing competitive research and analysis to inform positioning and enablement
• Monitor market trends, regulatory developments, and competitor messaging
• Synthesize insights into actionable recommendations for Product, Sales, and Marketing teams
• Customer Programs & Community Enablement:
• Support the expansion of user groups, workshops, and ComplyConnect technology sessions
• Partner with CX and Services teams to deliver educational experiences that drive deeper product usage
• Contribute product perspectives to customer-facing programs and events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed