Product Marketing Manager

KLA • Milpitas, CA

2d

About The Position

This Product Marketing Manager (PMM) role is within KLA's LS-SWIFT Division and is targeted for wafer inspection in the advanced packaging market. Product Ownership PMM will analyze markets and applications, monitor competitive activity, and identify customer needs. Develop market requirements for specific product(s) or product line(s), Develop and drive product strategy definition including new production introduction for specific product(s) or product line(s) Represent marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to enhance products Account Ownership PMM will be responsible for driving business objectives of certain regions/accounts and support pre-sales as well as after sales projects. Develops technical product presentations, and presents to key customers from working level to executive level. Define product adoption strategies for the specific accounts, together with regional teams. Creates product value and promote the value to customers. PMM will act as point of contact between customer and division and need to work closely with regional teams Strategic Marketing Identify technology and business inflections and potential response to inflections Perform market analysis by compiling and analyzing customer information and industry reports Develop market size and capacity models that can help with forecasting product demand Conduct competitive analysis and understand/communicate differentiation Develop presentation material for key stakeholders of strategic planning

Requirements

• Experience in process and/or process control equipment
• Expertise in advanced packaging including 2.5D and 3D packaging
• Work flexibility to collaborate effectively with global KLA and customer teams
• Willingness to travel for business, up to 20~40% of the time
• Doctorate (Academic) Degree and related work experience of 5 years; Master's Level Degree and related work experience of 8 years; Bachelor's Level Degree and related work experience of 12 years

Nice To Haves

• Knowledge of wafer inspection technologies and tools is a plus

Responsibilities

• Analyze markets and applications
• Monitor competitive activity
• Identify customer needs
• Develop market requirements for specific product(s) or product line(s)
• Develop and drive product strategy definition including new production introduction for specific product(s) or product line(s)
• Represent marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to enhance products
• Driving business objectives of certain regions/accounts and support pre-sales as well as after sales projects
• Develops technical product presentations, and presents to key customers from working level to executive level
• Define product adoption strategies for the specific accounts, together with regional teams
• Creates product value and promote the value to customers
• Act as point of contact between customer and division and need to work closely with regional teams
• Identify technology and business inflections and potential response to inflections
• Perform market analysis by compiling and analyzing customer information and industry reports
• Develop market size and capacity models that can help with forecasting product demand
• Conduct competitive analysis and understand/communicate differentiation
• Develop presentation material for key stakeholders of strategic planning

Benefits

• KLA’s total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits including but not limited to: medical, dental, vision, life, and other voluntary benefits, 401(K) including company matching, employee stock purchase program (ESPP), student debt assistance, tuition reimbursement program, development and career growth opportunities and programs, financial planning benefits, wellness benefits including an employee assistance program (EAP), paid time off and paid company holidays, and family care and bonding leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees