Product Marketing Manager

StockX•Detroit, MI

2h•$70,000 - $80,000

About The Position

Help empower our global customers to connect to culture through their passions. Why you'll love this role At StockX, our mission is to be the leading global marketplace for trading and consuming goods of current culture. The Customer Experience and Insights (CXI) team is at the center of this mission, and we aim to foster a culture of data-driven customer centricity at StockX. As we like to say: “We are the voice of the Customer to the Product, and the voice of our Product to the Customer.” The Product Marketing Manager will help drive adoption, engagement, and retention of the products and services that support StockX across physical and digital domains for StockX’s marketplace and 1st and 3rd-party Advertising initiatives. This role collaborates with various teams, including Product Management, Product Design, Account Management, Marketing, Customer Service, Customer Research, and Business Operations, to assist in informing the strategy and to create go-to-market activities for new products, marketing initiatives, and advertising campaigns. This is a unique opportunity given the pace of innovation and tooling that we are providing our buyers and sellers, such as Flex, Xpress Ship, payments, StockX Pro, Advertising, as well as maintaining our existing content for buyer & seller programs.

Requirements

A Bachelor’s or Master’s in marketing or a related discipline
A minimum of 2-3 years of relevant experience across Marketing, Product Marketing, Product Management, or other operational roles
A track record of executing successful product or campaign launches, working cross-functionally, and tailoring communications to different audiences
You are an analytical thinker and understand data-driven marketing strategies
You have a passion for e-commerce, brand, and customer experience
You are an excellent communicator, presentation builder, and collaborator

Responsibilities

Lead product marketing efforts across StockX’s Core Marketplace portfolio for buyers and sellers.
Support the strategy, go-to-market planning, and communications for our 1P and 3P Advertising programs, including CRM comms, one-pagers, B2B marketing outreach to sellers and brands looking to advertise on StockX.
Oversee product updates that impact both the buy side and sell side by creating content that clarifies the experience for our customers, answers meaningful questions, and preserves business continuity.
Assist in driving the marketing strategy for new product initiatives aimed at improving the customer experience for buyers and sellers on StockX.
Manage the HubSpot platform for power user outreach, including permissions, settings configuration, integrations, and updating the seller database.
Create and manage automated email campaigns and follow-up tasks for buyers and sellers. Generate regular reports on key CRM metrics.
Develop sales collateral such as case studies, one-pagers, and newsletters that effectively communicate the value proposition of StockX’s initiatives.
Identify success metrics and measure the results of your strategies to continuously iterate and maximise results.
Create compelling copy that highlights key StockX features, benefits, and competitive advantages to buyers and sellers
Communicate new product features, updates, and campaigns to our internal teams.