Product Marketing Manager

Applied Systems Canada•Lincoln, NE

19d•$85,000 - $105,000•Hybrid

About The Position

We’re hiring a Product Marketing Manager for a hybrid role (1-2 days a week in-office) with occasional travel to own marketing strategy for a specific product or feature set within Applied’s ecosystem. This role translates complex, workflow‑driven solutions into clear value through strong positioning, messaging, launches, as well as sales and customer enablement. You’ll partner closely with Product Management as a trusted product and market expert, supporting one of Applied’s largest solutions while contributing to a fast‑moving team driving meaningful growth and transformation. To keep us headed in the right direction, we’re looking for people who understand winning is a team sport, who value and seek to learn from our team’s diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.

Requirements

3-5 years in B2B product marketing, preferably in high‑growth enterprise SaaS environments
Proven ownership of end‑to-end marketing strategies, including positioning, messaging, and GTM execution
Demonstrated success leading cross‑functional product launches and navigating differing perspectives to reach strong outcomes
Strong understanding of the customer buying journey and sales process, with experience building effective enablement tools
Excellent written, verbal, presentation, and public speaking skills
Data‑driven mindset with the ability to use analytics to guide strategy and decisions
Self‑starter with strong project management skills
Bachelor’s degree in Marketing, Business, Communications, or related field

Nice To Haves

Experience in complex, multi‑stakeholder or regulated industries (e.g., insurance, financial services, healthcare) is a strong plus

Responsibilities

Own positioning, messaging, and GTM/launch plans for your product area, applying strong judgment and collaboration to drive clear, customer‑led outcomes
Lead launch planning and cross‑functional alignment to maximize revenue and adoption impact
Produce core tools (case studies, ROI/value assets, collateral)
Research customers, competitors, and ecosystem to shape strategy
Partner with demand gen/content to build campaigns and assets
Define personas/segments and map journeys to drive adoption
Measure GTM results, share insights with partners, and continuously refine approaches to improve adoption and impact