Office Print Marketing – Product Marketing Manager

HP•Houston, TX

9h•$147,050 - $230,850

About The Position

The Office Print Global Marketing organization is seeking a dynamic and results-driven Product Marketing Manager to join the team. This pivotal role requires a strategic thinker with exceptional leadership skills and proven track record of developing differentiating and compelling value propositions that drive preference for the brand and enable commercial print business growth. The ideal candidate will be passionate about B2B business and marketing and have a deep understanding of market trends and customer needs, and the ability to inspire and lead cross-functional teams towards achieving our marketing goals. Strong communication skills, creativity, and a passion for innovation are essential for success in this role. Product Marketing Manager As a Product Marketing Manager, influencing the innovation roadmap is a critical responsibility driven by insights and market trends. By conducting thorough market research and analysing data, you can identify emerging trends, customer needs, and competitive movements. These insights enable you to anticipate market shifts and inform the product development team about opportunities for innovation. Collaborating closely with cross-functional teams, you can translate these market insights into strategic initiatives that align with the company's vision and goals. Engaging with stakeholders ensures that all perspectives are considered, fostering a holistic approach to product development. By advocating for customer-centric innovation and leveraging data-driven evidence, you help ensure that the product roadmap not only meets current market demands but also positions the company as a leader in its industry, driving sustainable growth and competitive advantage. Your ability to effectively communicate and collaborate with diverse teams ensures that the innovation strategy is both comprehensive and executable, ultimately enhancing the company’s market position and long-term success.

Requirements

8+ years of experience in Marketing with at least 3 years of experience in B2B Communications and Marketing and 2 years of experience in managing people.
Prior experience in managing direct reports preferred.
Proven success in successful product launches that drive business growth.
Mastery knowledge of marketing principles, practices, and tools with a focus on Channel Marketing.
In-depth understanding of industry trends .
Metrics-driven marketing mind with eye for creativity.
Experience with marketing automation and CRM tools.
Excellent verbal and written communication skills.
Ability to interface effectively with executive management.
Sharp negotiation and influencing, consensus-building, and conflict resolution skills.
Flexibility and the ability to pivot when changes occur rapidly.
Excellent strategic thinking, attention to detail, and ability to manage complexity and urgency.
Strong interpersonal and relationship building skills.
Strong project management, multitasking, and decision-making skills
Desire to grow professionally through ongoing education.
BA in Marketing or related field, MBA or similar preferred.

Responsibilities

Market Research and Analysis Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
Analyse market data to identify opportunities and threats.
Business Innovation Roadmap Identify with surgical precision insights that, once acted upon, inform the business innovation roadmap, and drive positive business outcomes in the years to come.
Work with Office Print Business partners to support the insight to offering feature translation in preparation of the next 5 years product roadmap strategy.
Customer Insights Gather and analyse customer feedback to inform product development and marketing strategies.
Maintain a deep understanding of customer personas and pain points.
Portfolio and Product Positioning and Messaging Develop clear and compelling product positioning, messaging, and value propositions.
Craft and communicate product stories that resonate with target audiences.
Sales Enablement Develop sales tools and training materials to support the sales team in effectively selling the product.
Conduct product training sessions and provide ongoing support to the sales team.
Business Reviews Partner with the Head of Office Print Marketing and peers to define the communications governance.
Participate in recurrent business and marketing reviews by suggesting agenda topics, preparing narratives, and presenting during the meetings.
Team leadership Manage a team of 5-15 senior individual contributors.
Ensure robust succession planning.
Support individual growth and learning plans for all team members.
Budget management Manage budget with accuracy and in alignment with applicable company policies.
Engage GTM, Data Analytics teams and Planning and Operations Lead to define performance metrics.
Align with business and commercial partners on how to show incremental impact to business driven by marketing execution.