Product Marketing Manager

Ironman•Tampa, FL

About The Position

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. At The IRONMAN Group , our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group . Role Overview The Marketing Manager – North America is responsible for developing and executing integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events, with a primary focus on triathlon. Event & Portfolio Marketing Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events. Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships. Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging. Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey. Ensure brand consistency and quality across all marketing touchpoints. CRM, Data & Performance Marketing Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value. Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers. Forecast registration performance and proactively adjust tactics to close gaps against targets. Apply experimentation and test-and-learn approaches to continuously improve results. Community, Partnerships & Athlete Development Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth. Support athlete development, loyalty, and retention initiatives across the portfolio. Collaborate with Partnerships to activate mutually beneficial sponsor and host-city marketing initiatives. Media, PR & Content Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution. Contribute to earned media opportunities and manage on-site media support, content capture, and athlete storytelling where required. Oversee on-site experiential and content activations that enhance the athlete experience and brand impact. Budget & Stakeholder Management Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI. Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums. Work cross-functionally with Operations, Athlete Services, Partnerships, and Global teams to ensure alignment and execution excellence. Continuous Improvement & Innovation Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends. Contribute ideas that elevate athlete experience, improve satisfaction, and strengthen long-term brand loyalty. Support broader portfolio and product initiatives as required.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of progressive marketing experience, preferably within sports, live events, ticketing, or premium direct-to-consumer brands.
Proven success owning end-to-end marketing campaigns with clear commercial outcomes.
Experience managing budgets, forecasts, and performance reporting.
Strong strategic and analytical capability with the ability to translate data into insights and action.
Hands-on experience across CRM/email marketing, paid media, social, content, and experiential marketing.
High level of comfort working with marketing technology stacks (CRM platforms, analytics, paid media platforms).
Excellent written and verbal communication skills.
Strong project management skills with the ability to manage multiple priorities in fast-paced environments.
Results-driven, accountable, and comfortable owning targets.
Collaborative, adaptable, and able to influence across functions and seniority levels.
Energetic, organized, and resilient under pressure.
Based in Tampa, FL or Louisville, CO
Willingness to work weekends and non-traditional hours aligned to event delivery.
Ability to travel domestically up to ~20%.

Nice To Haves

Customer-obsessed with a passion for delivering exceptional athlete experiences.
Passion for endurance sports and active communities is highly desirable.

Responsibilities

Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events.
Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships.
Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging.
Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey.
Ensure brand consistency and quality across all marketing touchpoints.
Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value.
Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers.
Forecast registration performance and proactively adjust tactics to close gaps against targets.
Apply experimentation and test-and-learn approaches to continuously improve results.
Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth.
Support athlete development, loyalty, and retention initiatives across the portfolio.
Collaborate with Partnerships to activate mutually beneficial sponsor and host-city marketing initiatives.
Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution.
Contribute to earned media opportunities and manage on-site media support, content capture, and athlete storytelling where required.
Oversee on-site experiential and content activations that enhance the athlete experience and brand impact.
Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI.
Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums.
Work cross-functionally with Operations, Athlete Services, Partnerships, and Global teams to ensure alignment and execution excellence.
Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends.
Contribute ideas that elevate athlete experience, improve satisfaction, and strengthen long-term brand loyalty.
Support broader portfolio and product initiatives as required.