Product Marketing Manager

KLA•Milpitas, CA

About The Position

This position is for a Field Marketing Manager for the Broadband Plasma Product lines. For assigned product line(s), responsibilities include: (Field marketing manager) Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations. Support new product releases by working with the product marketing manager to determine target customer sites, timing of product introductions, and demo support. Develop marketing strategies for target customer sites, Define key marketing requirements, and provide input to product marketing, engineering, and PLC teams. Build strong relationships with customers to understand their problems and drive product solutions. Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site. Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity. Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers. Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams. This role requires frequent business trips to target customer sites, up to 20-40% of the time. Lead technical committee meetings with key technical customers, from working level to executive level. Act as the point of contact between customers and regional teams, ensuring seamless communication and collaboration. (Preferred experience) Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment Expertise in wafer inspection technologies Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering Experience with collaboration with cross-functional teams

Requirements

Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years

Nice To Haves

Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment
Expertise in wafer inspection technologies
Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering
Experience with collaboration with cross-functional teams

Responsibilities

Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations.
Support new product releases by working with the product marketing manager to determine target customer sites, timing of product introductions, and demo support.
Develop marketing strategies for target customer sites
Define key marketing requirements, and provide input to product marketing, engineering, and PLC teams.
Build strong relationships with customers to understand their problems and drive product solutions.
Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site.
Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity.
Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.
Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams.
Lead technical committee meetings with key technical customers, from working level to executive level.
Act as the point of contact between customers and regional teams, ensuring seamless communication and collaboration.