Product Marketing Manager

Mixpanel • New York, NY

8h • Remote

About The Position

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
Mixpanel's product marketing team is pivotal in launching new features, shaping messaging, and ensuring our products resonate with customers. We’re seeking a Product Marketing Manager who is customer-focused, skilled at research and content creation, and excels at bringing features to market. This person will work closely with product, sales, and broader marketing teams to execute go-to-market strategies, create content, and contribute to demand-generation campaigns.
This role focuses on creating compelling messaging, conducting market research, and driving sales enablement efforts, along with other core product marketing initiatives, to ensure our features meet market needs and support business growth. If you’re passionate about product marketing and thrive in cross-functional collaboration, this is the role for you.

Requirements

• Bachelor's degree or equivalent experience.
• 3+ years of experience in product marketing within B2B SaaS or analytics platforms.
• Experience with go-to-market planning, messaging, and launching features.
• Excellent writing and content creation abilities, with a focus on crafting compelling narratives.
• Strong research skills, with the ability to gather and analyze customer and market insights.
• Demonstrated ability to collaborate with cross-functional teams and drive alignment.
• Creative problem-solver with a customer-first mindset and a passion for delivering results.

Nice To Haves

• Knowledge of product analytics or similar tools (e.g., Mixpanel, Amplitude) is a plus
• If you love building out new processes that standardize the team's best practices

Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market strategies for new features and product enhancements.
• Messaging and Positioning: Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s platform.
• Market, Competitor, and Customer Research: Conduct research to uncover customer pain points, market trends, and competitive intel. Use insights to inform product positioning, messaging, and sales enablement materials.
• Content Creation and Sales Enablement: Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battlecards, FAQs, and pitch decks to support feature adoption and sales efforts.
• Campaign Contribution: Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption.
• Performance Monitoring: Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact.
• Customer-Focused Mindset: Advocate for the customer by bringing their voice into messaging and product-related initiatives.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
• please note that benefits and perks for contract positions will vary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level