Product Marketing Manager

KYOCERA Document Solutions America, Inc. • Fairfield, NJ

21h • $81,000 - $122,000

About The Position

When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of “doing what is right as a human being”. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability, and a sense of urgency all while putting knowledge to work to drive change.
In addition, we’re a Great Place to Work… and we really mean it! Kyocera Document Solutions America, Inc. has been officially certified as a Great Place to Work since 2022. An organization earns this distinction when its employees have expressed their trust in the people they work for, have pride in what they do and enjoy the people they work with.
As a Product Marketing Manager for Capture Software, you will manage the entire lifecycle of Kyocera’s current and future Document Capture workflow software solutions products. You will be responsible for the launch of new products, programs, services, promotions and incentives to the dealer and direct channels. You will build and execute marketing programs to drive growth and brand awareness through on-site, face-to-face, and remote online interaction with HQ. You will work closely with the direct and channel sales, and the product team to spearhead marketing initiatives, as well as manage and coordinate day-to-day projects and other product marketing initiatives.
The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.

Requirements

• Batchelor’s degree in marketing or related discipline.
• Excellent written and verbal communication skills.
• Expertise in one or more document capture and distribution or ECM platforms with 5 years of experience
• Experience managing cloud-based SaaS products
• 2+ years of related marketing experience, ideally in software product marketing and/or sales enablement.
• Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy
• Experience working closely with an enterprise sales team
• Highly organized and proficient at managing multiple large, complex projects at the same time
• Advanced skills with Microsoft Excel, PowerPoint, SharePoint and Word
• Excellent presentation skills with the ability to present to large groups of people, both in person and via online meetings, webinars etc.

Nice To Haves

• Experience with AI-based document capture and distribution solutions.
• Experience with Integration Platforms as a Service (IPaaS).

Responsibilities

• Conduct research, create surveys etc. to determine needs and desires of Kyocera dealers and customers.
• Define product positioning and pricing based on experience and market research data.
• Provide guidance to sales teams for product positioning.
• Create detailed go-to-market strategies and PowerPoint presentations that clearly communicate the strategies and tactics to ensure successful product launches and sales.
• Create and conduct professional training programs for Kyocera channel and direct sales companies that enhance their productivity and ability to sell our products.
• Proactively coordinate with cross-functional teams and other marketing teams on the development of marketing collaterals, website content, newsletters, case studies, etc.
• Work closely with the Revenue Marketing Team to assist in developing effective and creative campaigns that involve social media, email marketing, content creation and other activities.
• Work with software developers and planning teams to communicate required new features, updates and roadmaps.
• Manage professional relationships with 3rd party partners and vendors.
• Monitor product marketing programs regularly to evaluate their efficiency and effectiveness.
• Gather the voice of the field and create action plans and reports to improve the activities with Kyocera partners and customers.
• Participate in industry meetings, sales conferences, events, etc., to promote the company’s products and services.
• Infrequent travel may be required

Benefits

• We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level