Product Marketing Manager

Supermicro • San Jose, CA

1d • $50 - $80 • Onsite

About The Position

Supermicro® is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us. The Technical Marketing Manager is responsible for defining product positioning, value propositions and planning and implementing go-to-market strategies for Supermicro’s portfolio of enterprise server and GPU server products.

Requirements

• At least 5 years of experience in product marketing, product management, engineering, IT, VAR/disti or sales for enterprise IT products.
• Understanding of enterprise servers.
• Knowledge of server subsystems and components at the system, rack and data center levels.
• Working knowledge of AI hardware and software and ability to explain it to both a technical and non-technical audience.
• Market knowledge of the enterprise buying process, purchase criteria, direct and two-tier distribution channels.
• Ability to collaborate cross-functionally with other marketing, product management, and sales organizations to translate complex technical capabilities into impactful market-ready narratives.
• Strong written and verbal communication skills and ability to tell a compelling story focused on customer benefits as demonstrated by a portfolio of white papers, solution briefs, data sheets, presentations, articles, blogs, messaging plans, press releases, customer success stories and launches.
• Experience in presenting to sales, customers, and partners.
• Organizational and time management abilities to manage multiple priorities and meet deadlines in a fast-paced environment.
• Bachelor’s degree in engineering, STEM, marketing, or business field.

Nice To Haves

• Experience desired but not required in at least one vertical market such as financial services, health care, or manufacturing.
• Experience desired but not required in digital marketing and advertising.

Responsibilities

• Develop Product Collaterals
• Create product collaterals and websites for enterprise systems (servers and accelerated GPU systems) which clearly explain product benefits, differentiation and usage.
• Lead development of white papers with third party agencies including defining the topic, monitoring progress, managing the schedule and ensuring on-time completion.
• Go-to-Market Execution
• Participate or lead product launches including creating the launch plan, messaging, press release, website, partner quotes, collaterals, videos, solution briefs, and data sheets.
• Support marketing event teams with messaging plans, press releases, and social media copy.
• Demand Generation
• Develop and execute plans for lead generation and demand creation.
• Work with advertising agencies and technology partners on creating advertising assets.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees