Product Marketing Manager

phData

4h•Remote

About The Position

Product Marketing sits at the intersection of product, sales, and marketing, and this role owns that crossroads. The Product Marketing Manager is responsible for turning product capabilities into clear value, shaping the go-to-market strategy, and ensuring the field knows how to sell, position, and win. You’ll influence roadmap conversations, arm sales with confidence, and help the market actually get why our product matters.

Requirements

3-5 years of experience in product marketing (B2B tech or SaaS preferred)
Proven experience owning GTM strategy and sales enablement
Prior experience in a professional services, consulting, or services-led organization, partnering closely with delivery/client teams to bring offerings to market
Experience working closely with Product and Sales teams
Strong storytelling and messaging instincts—clear beats clever
Analytical enough to use data, qualitative enough to trust insight
Comfortable presenting to sales, executives, and cross-functional teams
Excellent written and verbal communication skills
Strategic thinker with a bias toward action
Comfortable with ambiguity and competing priorities
Knows when to push back and how to do it constructively
Takes ownership

Nice To Haves

Prior experience in data, analytics, or AI domains
Experience supporting field sales and solution engineering / pre-sales teams
Experience with win/loss analysis and competitive intelligence programs
Experience marketing to enterprise buyers and multiple personas (business + technical)

Responsibilities

Develop clear, differentiated value propositions, positioning, and messaging for products and solutions
Translate features into customer outcomes, not buzzwords
Maintain messaging frameworks that scale across personas, industries, and use cases
Own GTM plans for new product launches and major releases—from strategy to execution
Partner with Product, Sales, and Demand Gen to ensure launches land
Define target audiences, personas, and use-case prioritization
Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling
Train Sales and Practice teams on positioning, competitive differentiation, and how to win
Be the “voice of reason” when sales asks for everything
Conduct customer research, win/loss analysis, and market analysis
Track competitors and keep competitive insights current and usable
Bring customer and market perspective into product roadmap discussions
Act as a strategic partner to Product Management, not a downstream order taker
Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact
Drive clarity across teams