Product Marketing Manager

PlanetBids

1d•Remote

About The Position

PlanetBids is seeking a Product Marketing Manager who will play a key role in growing VendorLine by improving how the product is positioned, understood, and promoted to vendors. VendorLine is PlanetBids’ vendor-focused platform designed to help businesses discover, track, and manage government contracting opportunities. By bringing relevant bids and opportunity management tools into one place, VendorLine helps vendors stay informed, save time, and compete more effectively for public projects. This role sits at the intersection of product, marketing, and customer insight. You will conduct research to better understand our vendor audience, help refine product messaging, and build marketing initiatives that drive awareness and adoption. Because our marketing team is small, this role is ideal for someone who enjoys both strategic thinking and hands-on execution. You will work closely with the Marketing Director to support VendorLine’s marketing strategy while contributing insights that help shape how the product is positioned and promoted.

Requirements

2–5 years of experience in product marketing, SaaS marketing, or related roles required
Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
Experience developing or contributing to product messaging and positioning
Ability to conduct customer and market research and turn insights into actionable recommendations
Experience creating marketing content such as landing pages, product pages, emails, and educational content
Experience managing or updating marketing websites or landing pages
Experience planning and executing marketing campaigns across channels
Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
Ability to analyze performance and identify opportunities to improve engagement and conversion
Travel requirements up to 20% – quarterly travel to conferences and tradeshows
Ability to work both autonomously as well as within a team in a remote work environment.
As a requirement, all candidates must be physically based in the United States and able to legally work for any employer.

Responsibilities

Conduct research to better understand vendor needs, challenges, and behaviors
Speak with customers and analyze feedback to uncover marketing opportunities
Perform competitive research and market analysis
Help develop and refine VendorLine’s messaging and value proposition
Translate product features into clear, compelling benefits for vendors
Ensure messaging is consistent across marketing channels and materials
Share insights and recommendations that help refine VendorLine’s positioning and marketing strategy
Own and manage the VendorLine website experience
Update and optimize product pages, landing pages, and site messaging
Ensure the website clearly communicates VendorLine’s value and supports marketing initiatives
Create content that supports VendorLine marketing efforts, including:
Blog articles
Educational resources
Learning Center content
Product explainers and feature highlights
Develop content that helps vendors better understand procurement opportunities and how VendorLine supports their success
Plan, build, and launch marketing campaigns that promote VendorLine and drive vendor adoption
Create and manage paid advertising campaigns (e.g., Google Ads, social ads), including targeting, messaging, and performance optimization
Create campaign assets such as landing pages, emails, and supporting content
Monitor and optimize campaign performance across channels
Identify opportunities to improve campaign performance, engagement, and conversion over time

Benefits

Competitive pay that recognizes your skills and contributions
Flexible scheduling in a fully remote environment
Unlimited PTO with an annual vacation bonus to encourage recharging
Medical insurance with generous company contributions
Dental and vision insurance with 100% of employee premiums paid by the company
Company-paid short-term and long-term disability coverage
Company-paid life and AD&D insurance, with options to increase your coverage
Flexible Spending Account (FSA) and Dependent Care FSA options
401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match
Legal Club membership for personal legal support
Employee Assistance Program for confidential counseling and resources
Career pathing and professional development to help you grow and thrive
A collaborative, engaged culture where your ideas matter and your voice is heard