Product Marketing Manager

LRN Corporation

17h•$70,000 - $105,000•Remote

About The Position

As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience. You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials. You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy.

Requirements

5-7 years of product marketing experience at a B2B SaaS organization.
Bachelor’s degree in marketing, business, communications, or a related field preferred.
Proven experience conducting competitive landscape and customer research
Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
Excellent written and verbal communication skills.
Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions.
Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.
Enthusiastic team player with a proactive, flexible, and can-do attitude.
Relentless curiosity and a knack for understanding people and what drives them.
Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously.
Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.

Responsibilities

Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers.
Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails.
Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral.
Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions.
Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.