Product Marketing Manager

Mohegan•Uncasville, CT

14d

About The Position

The Product Marketing Manager is responsible for planning and executing go-to-market strategies for new games and features, welcome offers, promotions, and product-led campaigns across Mohegan Digital’s casino and sportsbook products. This role sits at the intersection of Acquisition, Product, and CRM, ensuring marketing efforts are aligned to a full-funnel framework that drives cost-efficient customer growth and lifetime value. The position reports directly to the Vice President, Online Marketing and Advertising.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
4+ years of experience in product marketing, digital marketing, or growth marketing; iGaming, sports betting, or related industries preferred.
Strong understanding of full funnel marketing, performance metrics (CPI, CPA, FTD, LTV) and promotional mechanics (e.g., bonuses, free bets, cashback)
Proven ability to work cross functionally and manage multiple stakeholders and projects simultaneously.
Data driven mindset with the ability to translate insights into clear marketing actions.
Previous experience with digital marketing platforms including Google, Meta and DSPs along with CRM and Marketing automations such as Braze, Optimove and Xtremepush
Understanding of regulatory and compliance within the iGaming/Sports betting industries
Strong presentation and cross functional leadership skills
Excellent communication, organization, and project management skills
Excellent organizational and multi-tasking skills
Excellent editing and proofreading skills

Nice To Haves

iGaming, sports betting, or related industries preferred.

Responsibilities

Lead go-to-market planning for new games an d features , welcome offers, bonuses, promo tion s, and product - driven marketing campaigns across online casino and sportsbook.
Define target audience s , value propositions, messaging and funnel strategies for each initiative, all in alignment with business goals, priorities, and brand standards .
Serve as lead with acquisition, product, and CRM teams to build and manage full - funnel campaigns to efficient ly drive customer acquisition and increase lifetime value.
Identify promotional strategies (e.g., welcome offers, sign-up bonuses, retention and reactivation promos) and coordinate execution across channels.
Evaluate the performance of product and promotions from a marketing standpoint and surface recommendations to improve future results and internal processes alike.
Conduct ongoing competitor and market analysis to identify differentiation opportunities for Mohegan Digital’s casino and sportsbook products.
Establish clear success metrics, tracking requirements and reporting needs for product marketing initiatives.
Serve as a key owner of business-wide KPI related to profitability, conversion rates, and player engagement over time.
Ensure alignment between campaign messaging and overall brand strategy.
Work with internal and external partners to ensure customer journeys, onboarding flows, landing pages, and promotional fulfillment are set up correctly and on time.
Support testing and optimization of offers, creatives, and user journeys to improve conversion and engagement rates.
Report on campaigns by summarizing performance, key learnings, and recommendations.
Assist in the creation and refinement of internal documents such as campaign briefs, creative guidelines, messaging frameworks, and post-mortem reports.
Stay current with industry trends, competitor activity, regulatory updates, and platform changes affecting online casino and sportsbook marketing.