Product Marketing Manager (VP)

Guggenheim Partners•New York, NY

62d

About The Position

The role is responsible for contributing to and supporting the Product Marketing team, with a primary emphasis on equities investment products. Acting as a subject matter expert for the Unit Investment Trust (UIT) product suite, this position collaborates closely with internal teams and external service providers, including Distribution, Digital Marketing, Creative Services, Compliance, Data Analytics, and other marketing groups. Key responsibilities include supporting the management of daily UIT marketing activities and sales support functions, such as the production of fact cards, rolls, web content, and microsite content. The role also oversees the quarterly and annual updates of all UIT sales ideas and commentaries. This full-time position is based in New York City and reports to the Director of Product Marketing.

Requirements

Bachelor's degree required
5+ years of marketing experience in the asset management sector
Proficiency in the use of office computer programs including power point and MS Office Suite
Unquestionable personal code of ethics, integrity, inclusiveness, and trustworthiness

Nice To Haves

Extensive experience in product marketing in asset management, alternative investments, or fixed income space. ETF experience a plus.
Familiarity with data and analytical concepts
Proven ability to quickly learn new concepts, adapt to evolving project needs, and collaborate effectively
Strong attention to detail

Responsibilities

Support development and maintenance of engaging presentations, sales ideas, value-add programs, and other communication concepts, with compelling content and visuals, for executives, investment teams, sales and home office staff.
Support planning and execution of multi-channel marketing campaigns (print, email, web) emphasizing analytics and KPIs
Coordinate closely with sales / SPG / product teams to ensure effective cross-functional communication
Build deep expertise in the firm's equity product suite (UITs, Rydex) including competitive positioning
Support Digital team efforts on email campaigns and web content management.
Ensure that all materials meet FINRA and SEC regulatory guidelines, in partnership with Compliance
Provide writing and editing support for promotional and website content.
Participate in the development and upkeep of high quality, engaging marketing materials, both print and digital, for passive strategies (UITs and equity)
Manage approval submissions to key distribution partners
Demonstrate strong cross-functional collaboration, project management skills, and adaptability and ability to thrive in a fast-paced, dynamic environment to maximize marketing and sales opportunities