Product Marketing Manager – Sales Enablement

Salesforce•Indianapolis, IN

About The Position

We are seeking a Product Marketing Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program. Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations. You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages. Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.

Requirements

5+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams

Nice To Haves

Familiarity with AI tools for content creation and workflow acceleration is a plus

Responsibilities

Build strong relationships with sales leaders, sellers, and field enablement teams to understand content needs, effective formats, and usage in customer conversations.
Translate field insights into a clear sales enablement strategy for Customer Zero.
Continuously gather feedback and iterate on assets to improve adoption and effectiveness.
Translate Customer Zero transformation stories into sales-ready materials, including first-call decks, executive briefing presentations, case studies, narrative summaries, and demo scripts.
Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real-world transformation.
Develop and maintain a library of high-impact, reusable sales assets, adapting core narratives into role-based versions and different levels of technical depth.
Ensure content is clear, easy for sellers to use, modular, adaptable, and consistent with Salesforce messaging and positioning.
Partner with Customer Zero program leadership, product marketing, sales enablement, customer success, internal practitioners, events, and campaign teams to ensure alignment between story development, campaigns, and sales activation.
Collaborate on and where possible build clickable demos that clearly show how Salesforce technology enables transformation, the connection between product capabilities and business outcomes, and applicability to other industries and company sizes.
Leverage AI to accelerate content creation and iteration, tailor content for different personas and use cases, and synthesize feedback to identify content gaps.
Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable sellers to self-serve content and ensure consistency across the organization.
Track usage and effectiveness of Customer Zero sales assets.
Partner with sales enablement to measure adoption and impact on pipeline and deal progression.
Continuously refine content based on feedback and performance.