Product Marketing Manager, P2P

Block • San Francisco, CA

7h

About The Position

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. The Role Cash App is looking for a Product Marketing Manager to lead how our core peer-to-peer products are positioned, launched, and scale; shaping how millions of customers send, receive, and manage their money every day across Cash App. This is a full-stack product marketing role , spanning strategy, storytelling and go-to market execution. You'll partner closely with Product, Design, Growth, Data, and Creative to influence what we build and how we take it to market. You'll own end-to-end product marketing for core P2P initiatives (ranging from refining and scaling existing experiences to introducing and launching new products to drive growth and engagement). You'll operate with significant autonomy and help raise the bar for product marketing craft across Cash App. The ideal candidate has experience translating customer and market insights into go-to-market strategies that address real customer needs and drive measurable business impact. Success in this role will result in core peer-to-peer products that are clearly understood, deeply adopted, and help reshape customers' relationship with money.

Requirements

• 5+ years in product marketing, ideally within consumer products, fintech, or network-effect businesses
• Proven experience in owning end-to-end product marketing, from early strategy and positioning, through launch and long-term retention
• Experience partnering closely with Product, Design, Growth and Analytics to influence decisions
• A customer-centric mindset, with the ability to translate customer insights and quantitative data into compelling narratives and go-to-market strategy
• Demonstrated comfort with measurement and experimentation, including defining success metrics, developing measurements plans in partnership with analytics and research teams, evaluating performance and applying insights to to improve outcomes
• Excellent written and verbal communication skills with a track record of simplifying complex ideas for broad audiences
• A strategic mindset paired with operational rigor. You are able to move from strategy to execution seamlessly

Responsibilities

• Own positioning and messaging for core peer-to-peer products, grounded in customer insights and differentiated in the market
• Partner with Product and Design to influence roadmap and feature development , shaping value propositions early in the product lifecycle
• Lead go-to-market strategy and execution for launches and major iterations, including audience definition, narrative development, channel strategy, and measurement
• Drive adoption and engagement , partnering with Growth, Lifecycle, and Cross-functional marketing teams to move customers from first use to habitual usage
• Partner with Customer Insights and Data Analytics to define success metrics, design experiments, and evaluate performance
• Translate complex product capabilities into clear, compelling stories that align cross-functional teams and resonate with customers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed