Product Marketing Manager (Mid-level, Portfolio Products)

Schneider Innovations • Monrovia, CA

29d

About The Position

We are hiring a Product Marketing Manager (Mid-level) to own product- and category-level market judgment for assigned product areas. This role operates at the front end of the New Product Development (NPD) process , where early market and positioning decisions have the highest leverage. The focus is not on campaign execution or research support, but on helping the organization make clear, defensible decisions about what products to build, how to position them, and which opportunities are not worth pursuing . This is a judgment-oriented PMM role with real accountability for early go / no-go recommendations and portfolio focus, operating under defined category and scope boundaries.

Requirements

• Bachelor’s degree or above in Business, Marketing, Engineering, Economics, or a related field (or equivalent practical experience)
• 3–6 years of experience in Product Marketing, Product Management, Category Management, or closely related roles
• Experience working with consumer products, medical consumables, PPE, health & safety products, or comparable product categories
• Demonstrated ability to analyze markets, assess differentiation, and form clear product judgments
• Comfort operating with incomplete information and taking responsibility for recommendations
• Strong written and verbal communication skills, able to articulate product logic clearly to cross-functional teams
• Ability to connect market insights to product scope, positioning, and commercial logic
• Willingness and ability to say “no” to product ideas and explain why
• Comfortable using AI-powered tools as part of daily work, including market research, competitive analysis, and insight synthesis
• Able to apply AI tools to structure thinking, explore alternative hypotheses, and pressure-test product and market assumptions
• Fluency in written and spoken Chinese (Mandarin) is required
• This role works closely with China-based product, operations, and supply-chain teams. Clear Chinese communication for documentation, alignment, and execution is a core requirement.

Nice To Haves

• Experience building repeatable AI-assisted workflows to improve research depth, speed, and decision quality is a strong plus

Responsibilities

• Own market and category-level understanding for assigned product areas across the product lifecycle, supporting informed product and portfolio decisions
• Conduct market research, competitive analysis, and user insight synthesis to evaluate new product opportunities and market fit
• Support early-stage product definition by clarifying target customers, core use cases, value propositions, and positioning logic
• Provide clear, evidence-based go / no-go recommendations during product selection and definition stages
• Define product positioning, key selling points, and differentiation prior to development commitment
• Establish pricing logic and commercial positioning rationale in partnership with cross-functional teams
• Translate product and technical concepts into clear, market-relevant language that supports cross-functional alignment and decision-making
• Create and maintain core product marketing deliverables, including market requirement summaries, positioning frameworks, and Feature–Benefit–Proof structures
• Collaborate with Marketing, Sales, and E-commerce Operations on go-to-market direction, including launch scope, channel focus, and success metrics
• Partner with Product Development, R&D, Supply Chain, and Quality teams to validate feasibility, cost structure, and execution constraints
• Support product launch planning by contributing market judgment and trade-off recommendations, not just research inputs
• Review post-launch performance to evaluate positioning effectiveness, go-to-market assumptions, and early lifecycle signals
• Translate post-launch learnings into recommendations for product iteration, portfolio pruning, or future product development
• Escalate initiatives when scope, complexity, or investment risk exceeds defined category-level decision thresholds

Benefits

• Competitive, market-aligned base salary based on experience and scope
• Performance-based bonus tied to product and portfolio impact
• Comprehensive health, dental, and vision insurance
• 401(k) with employer match
• Tenure-based PTO and holidays
• Employee discounts on company products
• Potential business travel opportunities to China and Asia regions
• Visa sponsorship opportunities, including H-1B and employment-based Green Card sponsorship, for qualified candidates

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level