Product & Portfolio Marketing Specialist

ACDI•Benton, AR

9d•Onsite

About The Position

A Product & Portfolio Marketing Specialist is responsible for driving marketing readiness, visibility, and sales enablement across assigned ACDI solutions. This role works closely with internal product teams and external vendor partners to translate offerings into clear messaging, campaigns, and tools that support revenue growth. The specialist serves as the primary marketing point of contact for their portfolio and ensures alignment between product strategy, sales priorities, and market communication. Successful team members contribute to a collaborative work environment and demonstrate courteous, helpful, and professional behavior while supporting ACDIâs mission, vision, and core values.

Requirements

Bachelor's degree in marketing, communications, business, or related field and a minimum of 3+ years of experience in product marketing, portfolio marketing, or solution marketing, or equivalent combination of education and experience
Experience working with technology or software solutions
Ability to translate complex information into practical sales messaging
Experience collaborating with cross-functional teams and external partners
Strong presentation and communication skills
Strong professional communication skills (via phone, email, and in-person)
Strategic thinking with strong execution follow-through
Project coordination and collaboration
Experience exercising discretion and confidentiality with sensitive company or team information
Must be able to stand or sit for prolonged periods of time
Must be able to lift 15 pounds
Ability to travel up to 10% annually or as needed, and fly on a commercial airliner if needed
May be required to furnish a passport or other identity documents for international travel
Employee may be required to furnish adequate internet services, mobile services, and devices necessary to receive business communications on a continual basis

Nice To Haves

Experience supporting B2B or channel sales organizations is a strong plus

Responsibilities

Serve as the primary marketing contact for assigned solutions such as ACDI Energy and Scanshare
Partner with internal product managers and external vendors to stay current on roadmaps, features, and positioning
Translate technical capabilities into clear business value for dealers and end users
Recommend campaign themes, promotions, and go-to-market motions
Develop briefs and requirements for content, design, video, and digital deployment
Ensure sales teams have current presentations, one-pagers, talk tracks, and competitive positioning
Identify gaps in enablement and propose solutions
Support product launches, updates, and partner communications
Participate in recurring meetings with vendors and internal stakeholders
Monitor market activity and provide feedback from the field to product teams
Collaborate with marketing automation resources to bring campaigns to market
Maintains a complete understanding of and adheres to all ACDI policies, procedures, and processes
Contributes to team effort by accomplishing related results as needed
Maintain a positive organizational culture while upholding ACDI's mission, vision, and core values
Understand and successfully accomplish the established goals and objectives outlined in the marketing strategy plans