Product Marketing Manager, Medical Society Journals

Wolters Kluwer • Philadelphia, PA

6d • Hybrid

About The Position

Wolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end-to-end marketing programs that increase author engagement, readership, and revenue across both subscription and open-access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success.

Requirements

• Marketing Expertise : 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry. Proven success in developing and executing marketing strategies that drive growth is essential.
• Strategic Planning & Execution : Demonstrated ability to create and implement strategic marketing plans and multi-channel campaigns, from high-level strategy down to day-to-day execution. Skill in setting objectives, managing promotional calendars, and delivering projects on time and on budget is required.
• Relationship Management: Excellent partnership-building and account management skills. Able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients – with experience in account management or client-facing marketing being a strong advantage. Ability to understand partner needs, negotiate marketing plans, and maintain productive long-term relationships is critical.
• Communication & Influence: Superior written and verbal communication skills for crafting compelling marketing messaging (e.g. author-centric content, press releases) and for presenting plans and results to stakeholders. Comfortable interacting with journal editors, society executives, and internal leadership. Capable of leading meetings, delivering presentations, and influencing cross-functional teams without direct authority.
• Analytical & Data-Driven : Proficiency in marketing analytics and using data to inform decisions. Experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics based on insights is required. Familiarity with tools like Google Analytics and marketing automation platform Marketo is expected.
• Project & Budget Management : Strong organizational skills with meticulous attention to detail. Ability to manage multiple projects and deadlines simultaneously while maintaining high quality. Experience in managing budgets or forecasting marketing spend to maximize ROI is critical.
• Industry Knowledge : Familiarity with academic publishing and the scholarly communications ecosystem – understanding of the peer-review process, journal editorial cycles, author needs, and trends like Open Access, is highly valued.
• Adaptability & Innovation : Willingness to innovate and adopt new marketing tools and practices. Curiosity about emerging technologies (e.g. AI in content marketing) and creativity to apply them effectively. A growth mindset and continuous learning attitude to keep pace with the evolving marketing landscape in academia.
• Collaboration & Teamwork : Demonstrated success working in cross-functional teams. Able to coordinate efforts across departments (e.g. publishing, production, advertising sales, design, analytics) and lead projects that involve multiple stakeholders. A collaborative approach and a supportive, team-oriented attitude are essential in our environment.
• Education: Bachelor’s degree in marketing, communications, business, or a related field required.

Nice To Haves

• Knowledge of current best practices in digital marketing (SEO/SEM, social media, content marketing) in the publishing or education sector is preferred.
• Experience in account management or client-facing marketing being a strong advantage.

Responsibilities

• Strategic Marketing Planning and Execution
• Society Partnership and Key Account Management
• Integrated Campaign Management
• Budgeting and Operations
• Cross-Functional Leadership
• Data Analysis and Performance Optimization
• Leadership and Team Contribution

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• This role is eligible for Bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees