Product Marketing Manager, Lifecycle

Age Bold • Los Angeles, CA

4h

About The Position

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
Role Overview
We’re looking for a hands-on, execution-focused Product Marketing Manager, Lifecycle to help scale the programs that drive activation, repeat participation, and appointment follow-through. This role owns day-to-day lifecycle execution in our CRM (Iterable) and works closely with Product, Content, and Growth. This role reports to the Director of Member Engagement and primarily operates on Pacific Time hours.

Requirements

• 4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
• Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
• Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
• Comfort working with behavioral data, segmentation logic, and performance metrics.
• Experience running experiments and iterating based on results.
• Strong project management skills and comfort collaborating cross-functionally.
• Detail-oriented, quality-driven, and comfortable owning execution end to end.

Nice To Haves

• Familiarity with email templates and basic HTML/CSS.

Responsibilities

• Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
• Improve onboarding and early activation to help members build momentum and consistency.
• Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
• Support adoption of new product features through clear, timely lifecycle communication.
• Run experiments across messaging, timing, and sequencing to improve performance.
• Monitor results and continuously refine programs based on data and member behavior.

Benefits

• Comprehensive health, dental, and vision insurance
• 12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
• Company-sponsored life insurance
• Unlimited PTO
• 401(K) after 6 months of employment
• Monthly fitness stipend
• One-time stipend for home office setup

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees