Product Marketing Manager, Industries

Collibra • Raleigh, NC

1d • Hybrid

About The Position

Collibra is seeking a Product Marketing Manager to join our dynamic marketing team to cover key industries. Reporting directly to the Director of Product Marketing, you will be a key individual contributor responsible for driving the go-to-market strategy for our products and services, specifically around key industries such as public sector, financial services, healthcare and more. You will be the bridge between our go-to-market and Product teams and our customers, translating core messaging into differentiated industry narratives. Success in this role requires a strong blend of industry knowledge, technical knowledge, marketing acumen, and exceptional communication skills. You will be instrumental in articulating the value of our innovative products to both technical and business audiences. This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

Requirements

• 5 years of product marketing experience, ideally in global technology companies.
• Experience with adapting core product marketing messaging to specific verticals including public sector, financial services, and healthcare
• A strong understanding of core concepts in data management. Experience with related technologies is a significant plus.
• Product Marketing Experience: Proven experience in a product marketing role, preferably for a B2B enterprise software or SaaS company.
• Demonstrated success working cross-functionally with Product Management, Engineering, and Sales teams.
• A bachelor’s degree or equivalent related working experience is required.
• A self-starter: able to develop plans and strategies and execute against them in a semi-autonomous fashion
• An exceptional communicator: outstanding written and verbal communication skills with the ability to translate complex technical information into clear, compelling, and concise content for various audiences.
• A strategic thinker: ability to synthesize market insights, technical capabilities, and customer needs into a coherent and impactful go-to-market strategy.
• A technical translator: proven success in blending technical knowledge, marketing messaging, and industry expertise into easy-to-understand, yet complex storytelling narratives that are unique for each vertical you cover.

Responsibilities

• Go-to-Market Strategy: Develop and execute industry specific go-to-market strategies by synthesizing deep market, competitive, and customer insights, with a strong focus on technical differentiators and use cases.
• Industry Messaging & Positioning: Define and refine differentiated industry messaging and positioning that highlights the unique capabilities and value of our products. This includes crafting narratives that resonate with key user personas across industries
• Content Creation: Create high-impact industry content, including solution briefs, whitepapers, blog posts, demo videos, and presentations in concert with the rest of the PMM team.
• Product Launches: Lead and coordinate cross-functional product launches, working closely with product management, engineering, sales, and marketing to ensure a seamless and impactful launch of new features and products.
• Sales Enablement: Help equip our Sales, Solution Engineering, and Partner teams with the knowledge and content they need to effectively sell all aspects of the Collibra Platform (commercial), Collibra Platform for Government, and Collibra Platform Self-Hosted.
• Industry & Customer Engagement: Act as a subject matter expert at industry events, webinars, and customer meetings. Present to and engage with various industry audiences to showcase our solutions and gather critical feedback.

Benefits

• Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.
• We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.
• At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees