Demand Marketing Manager, ME & Industries

Workday • Pleasanton, CA

3d • Hybrid

About The Position

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team North America Marketing is an ACV powerhouse, relentlessly focused on driving impact at every stage of the buyer's journey—from initial interest to lasting advocacy. Our team takes shared ownership of pipeline and revenue goals alongside sales, aligning every effort to deliver measurable business results. About the Role As a Demand Marketing Manager, you will play a vital role in executing strategic marketing initiatives across multiple channels. The Demand Marketer designs and executes full funnel programs, creates audience offers and strategies, and optimizes programs across multiple channels including digital, social, search, programmatic, events, and webinars. This role focuses on Medium sized businesses and financial services (investment management, insurance and banking). About You If you are a results-driven professional with a strong understanding of best practices in enterprise SaaS marketing and a passion for contributing to an innovative team at the forefront of AI, we encourage you to apply and join us.

Requirements

• 4-6 years of related demand generation marketing experience
• Marketing automation and analytics tools and platforms (i.e. Marketo, Demandbase); sales platforms (i.e., Salesforce,) and web expertise.
• Demonstrated experience in digital and content strategy, including multi-channel marketing.

Nice To Haves

• Knowledge of financial service industry is preferred
• Results-oriented, detail-driven mindset with a passion for optimizing processes and data-driven decision-making.
• Bachelor's degree or equivalent education from an accredited institution.
• Strong teamwork, communication (written and verbal), and organizational skills.
• Experience thriving in a fast-paced startup environment.

Responsibilities

• Collaborate on developing, executing, and analyzing marketing campaigns across diverse channels to enhance awareness, engagement, and pipeline growth.
• Stay abreast of industry trends and emerging technologies to optimize lead generation and nurturing strategies.
• Coordinate marketing campaigns and events, from setup to tracking, reporting, and lead segmentation.
• Manage marketing platforms and utilize sales tools such as Salesforce, Marketo, and others for marketing applicability.
• Provide regular reports on the effectiveness of marketing efforts in generating demand to meet pipeline and revenue goals, leveraging fundamental data analysis skills.
• Work with cross-functional teams to sequence and distribute targeted content, product marketing resources, and messaging for various stages of the buyer's journey.
• Proactively identify and resolve issues related to data quality, process bottlenecks, or system integration.
• Manage relationships with marketing technology vendors and internal stakeholders to ensure smooth collaboration
• Demonstrate a continuous learning mindset and thrive in a fast-paced environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level