Solutions Marketing Manager - Industries

Zip • San Francisco, CA

2d • $108,000 - $135,000

About The Position

We are looking for a Solutions Marketing Manager, Industries who will help Zip build and scale an industry-led go-to-market motion as we verticalize our sales team. This is a founding solutions marketing role with high ownership, focused on making our platform feel extremely relevant in the industries we care about most.
In this role, you’ll develop a clear point of view on priority verticals and translate it into credible narratives, sales plays, and enablement that help our teams create pipeline and win deals. You’ll work closely with sales leaders to understand what’s happening in the field and what buyers need to hear. You’ll also partner with product teams to ensure our messaging reflects where the product is going and what matters most to customers.
The ideal candidate is equal parts strategist and doer. You can move quickly without sacrificing rigor, bring structure to ambiguity, and communicate in a way that is both sharp and human. You’re energized by building from scratch and you take pride in shipping work that gets used. As a cross-functional partner, you’ll collaborate across marketing, sales, product, and customer teams to launch the first wave of vertical plays and establish the operating rhythm for industry marketing at Zip.

Requirements

• 3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2B SaaS company
• Demonstrated ability to develop messaging & positioning and translate product capabilities into outcome-oriented narratives for specific audiences
• Strong experience building sales enablement that is practical, adopted by the field, and improves sales execution
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
• Strong analytical skills and ability to extract insights from data, articulate implications, and influence stakeholders with clear recommendations
• Strong project management skills with the ability to manage multiple priorities and drive workstreams end-to-end
• Proven ability to build trusted relationships with cross-functional teams
• Comfortable operating in ambiguity and building new programs from scratch
• Bachelor’s degree or higher in a related field of study

Nice To Haves

• Experience marketing into regulated or complex enterprise industries (financial services, life sciences, public sector, etc.) with comfort around compliance, security, and risk narratives
• Experience and/or domain knowledge in B2B procurement, finance, payments, or workflow automation
• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
• MBA or Master’s degree

Responsibilities

• Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives
• Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners
• Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution
• Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives
• Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams
• Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly
• Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy
• Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org

Benefits

• Start-up equity
• Full health, vision & dental coverage
• Catered lunches & dinners for SF employees
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget
• 401k plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level