Product Marketing Manager - Hardware

Bevi • Boston, MA

3d • Hybrid

About The Position

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year—saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. The Product Marketing Manager - Hardware is the voice of the customer and the expert on our physical product line. Residing within the Product organization, you will work in lockstep with the Product Management team to define and articulate the value of our smart, connected dispensers. You will lead the messaging strategy for new hardware launches, existing products, and the application of our hardware into new market segments , ensuring our value propositions resonate clearly across every communication channel.

Nice To Haves

• 5+ years of experience in a Product Marketing or similar role.
• Experience within a multi-product line CPG company or in the B2B space preferred.
• A proven track record of successfully crafting and implementing product messaging for physical, connected products.
• Exceptional attention to detail and a track record of excellence in messaging and project management.
• Successful collaboration with Product, Sales, and other cross-functional teams to clearly articulate product value and differentiation.
• Proven ability to conduct independent primary and secondary market research to understand trends in technology and the competitive landscape.
• Strong ability to work independently, embedded within a Product team , and cross-functionally, tactfully managing by influence across the organization.
• Passion for sustainability and environmental impact.

Responsibilities

• Product Messaging Strategy: Be the “quarterback” of the message for Bevi hardware products (e.g., new machines, existing fleet of machines, hardware accessories) and core technology upgrades.
• Deep Product Partnership: Collaborate closely with Product Management, Engineering, and Design to translate the features (the what) into clear, compelling messaging that drives market adoption (the why and the how).
• Customer & Market Expertise: Nurture the market success of existing hardware models by executing changes in messaging and positioning based on customer feedback and market demand.
• Selling Vertical Strategy & Messaging: Develop unique value propositions and messaging for leveraging Bevi hardware in new vertical market segments beyond our current core, detailing how our machines solve specific pain points for these new audiences.
• Marketing execution: Work as project manager and quarterback of all integrated marketing plans to successfully execute the launch of new or refreshed hardware products, or updated merchandising of our machine portfolio. This includes working with the marketing team to update the website, printed and digital sales collateral, social media, partner websites and collateral, sales presentations, customer and partner email communications, and more.
• Competitive Intelligence: Regularly track, analyze, and assess competing office amenities, water solutions, and hardware to clearly define and communicate Bevi's differentiation - and use these findings to influence not just the product roadmap but the broader Bevi organization on “what to do”
• Content & Training Development: Develop technical messaging decks, case studies, internal FAQs, product guides, and differentiation sheets that enable our customer-facing teams to succeed.
• Promotion: Support internal and external efforts to promote and demo Bevi products at conferences, trade shows, and events.
• Deep Expertise: Develop deep expertise in what Bevi’s machines deliver, installation requirements, and the value of our smart, connected system.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees