Product Marketing Manager, GTM

PayPal•San Jose, CA

61d•$100,500 - $173,250•Hybrid

About The Position

This job identifies issues and recommends best practices based on specialized expertise, leading functional projects that enhance product positioning. They collaborate with teams to analyze business trends and develop compelling messaging that resonates with target audiences. This role contributes to process improvements within the product marketing function, ensuring effective communication of product value.

Requirements

5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Nice To Haves

Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
Experience presenting insights and plans to internal stakeholders, cross-functional teams and leaders.
Data-informed mindset with the ability to distill complex inputs into clear strategic direction.
Comfort working with qualitative and quantitative market research.
Excellent written and verbal communication skills, including content development and storytelling.
Ability to work under pressure, manage ambiguity, maintain focus on high-impact deliverables and chart a path forward independently.
Detail oriented, with attention to nuances in executing large scale projects with lots of moving pieces.
Action oriented with ability to execute, problem-solve to streamline processes and build to scale.
Keen listener with recognition that success is rooted in understanding.
Strong communicator who takes his/her/their job seriously but does not take himself/herself/their self too seriously.
Comfortable taking initiative, learning fast and navigating complexity.
Intellectual curiosity and willingness to learn all facets of your product area and process.
Enthusiastic about improving processes, documentation and operational rigor.
Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
Willingness, ability and desire to periodically travel

Responsibilities

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels