Product Marketing Manager, GTM

PayPal•Chicago, IL

60d•$100,500 - $173,250•Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: This job identifies issues and recommends best practices based on specialized expertise, leading functional projects that enhance product positioning. They collaborate with teams to analyze business trends and develop compelling messaging that resonates with target audiences. This role contributes to process improvements within the product marketing function, ensuring effective communication of product value.

Requirements

5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Nice To Haves

Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
Experience presenting insights and plans to internal stakeholders, cross-functional teams and leaders.
Data-informed mindset with the ability to distill complex inputs into clear strategic direction.
Comfort working with qualitative and quantitative market research.
Excellent written and verbal communication skills, including content development and storytelling.
Ability to work under pressure, manage ambiguity, maintain focus on high-impact deliverables and chart a path forward independently.
Detail oriented, with attention to nuances in executing large scale projects with lots of moving pieces.
Action oriented with ability to execute, problem-solve to streamline processes and build to scale.
Keen listener with recognition that success is rooted in understanding.
Strong communicator who takes his/her/their job seriously but does not take himself/herself/their self too seriously.
Comfortable taking initiative, learning fast and navigating complexity.
Intellectual curiosity and willingness to learn all facets of your product area and process.
Enthusiastic about improving processes, documentation and operational rigor.
Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
Willingness, ability and desire to periodically travel

Responsibilities

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels