Product Marketing Manager, GTM & Partner Programs

Sonar • Austin, TX

20h • Hybrid

About The Position

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market (GTM) strategies, compelling content, and key ecosystem partnerships. You will be the central connector between our product and go-to-market teams, translating the power of Sonar's technology into a clear narrative that resonates with developers and engineering leaders. By driving market impact through narratives that demonstrate value, you will help teams maintain quality and security in the modern, AI-powered era.

Requirements

• Proven Experience: 5+ years of direct Product Marketing experience in the Developer tools or DevOps space. Experience with AI coding tools is a plus.
• SDLC Expertise: A solid grasp of the modern SDLC, CI/CD pipelines, and DevOps methodologies, with a passion for software products and underlying technology.
• Partner & Channel Proficiency: Demonstrated success in identifying, prioritizing, and engaging with ecosystem players to develop mutually beneficial go-to-market programs.
• Technical Content Mastery: A proven track record of translating complex technical capabilities into compelling business value through trusted content (blogs, guides, presentations).
• Sales Enablement Focus: Experience supporting sales teams in a technical B2B environment, with the ability to build and deliver compelling solution demonstrations.
• Collaboration Skills: A team player with a "can-do" attitude, capable of leading cross-functional projects and building strong relationships with Product Management and Sales.
• Technical Communication: Exceptional communication skills with the ability to deliver impactful technical talks and engage authentically in discussions with developers.
• Proficiency with AI: A proactive user of AI tools, adept at using it for experimentation, research, and content creation.

Responsibilities

• Execute GTM Campaigns & Narrative: Develop product positioning and messaging that articulates Sonar's unique value in the modern SDLC, specifically focusing on campaigns related to developer adoption of AI coding tools.
• Drive Ecosystem Co-marketing: Define and execute strategic plans for building Sonar's leadership through partnerships with tech partners, channels, and Global System Integrators (GSIs) across EMEA, APAC, and the Americas.
• Create Authoritative Solutions Content: Lead the development of technical content including solution briefs (examples include AI coding, platform engineering), whitepapers, and compelling blog posts that resonate with developers.
• Coordinate Product Launches: Lead the cross-functional execution of go-to-market plans for new features, ensuring seamless coordination from content development through post-launch analysis.
• Empower Sales with Technical Tools: Build robust sales enablement materials, including RFP templates, evaluation guides, technical pitch decks, and sophisticated objection-handling guides.
• Collaborate on Joint Solutions: Work closely with technology partners to develop joint messaging, product-level integrations, and marketing collateral that allow partners to market SonarQube accurately and easily.
• Create marketing air cover driving customer renewal and expansion: Design and execute structured content for a customer’s first year to ensure they hit critical adoption milestones and are able to realize maximum value in order to justify continued investment.

Benefits

• Flexible comprehensive employee benefit package that is 90% paid by the company.
• We encourage usage of our robust time-off allocations.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed