Product Marketing Manager, Global Marketing
About The Position
As a Product Marketing Manager at Cognex, you will bridge the gap between our industry-leading machine vision technology and the B2B buyers evaluating our solutions. You will define product positioning, messaging, and go-to-market strategies while supporting the creation of high-impact content that clearly communicates our products’ value to prospective customers. This role blends technical understanding, strategic marketing, and the ability to translate technical concepts into impactful product marketing for industrial B2B audiences. This role will report to the Senior Manager of Content Marketing and will be a part of our Global Marketing team.
Requirements
- Bachelor’s degree in Marketing, Engineering, Communications, or related technical discipline.
- 10+ years of experience in product marketing, preferably within B2B technology or industrial automation.
- Demonstrated ability to translate complex technical concepts into clear, compelling narratives for technical and non-technical audiences.
- Strong analytical, strategic, and project management skills.
- Excellent collaboration and communication skills, with experience influencing cross-functional teams.
Nice To Haves
- Experience in industrial automation, machine vision, robotics, or adjacent B2B technology markets is a strong plus, but not required for someone who can quickly learn new technical domains.
Responsibilities
- Product Positioning & Messaging Develop and refine compelling product messaging that resonates with B2B buyers at all stages of the decision journey.
- Translate complex technical functionality into clear, customer-focused value propositions.
- Support product launches with go-to-market strategies, messaging frameworks, and positioning tools.
- Market & Competitive Insights Gather market intelligence, analyze trends, and track competitor offerings to inform positioning and strategic initiatives.
- Provide actionable insights to Sales, Product Management, and Marketing teams to drive competitive advantage.
- Content Enablement (Strategic & Hands-On) Own the creation of technical sales enablement assets (datasheets, solution briefs, case studies, presentations, videos)
- Ensure technical accuracy and clarity in content that supports decision-making and accelerates the sales cycle.
- Sales Enablement & Cross-Functional Collaboration Work closely with Product Management and Sales to align messaging and go-to-market strategies.
- Educate internal teams on product value, positioning, and differentiation in a way that is practical and actionable.
- Performance & Optimization Track adoption and effectiveness of product marketing materials and campaigns.
- Use data-driven insights to refine messaging, positioning, and future go-to-market strategies.
Benefits
- comprehensive benefits package, including a 401(k) with company match
- health, dental, and vision insurance
- a 401(k) retirement plan with company matching
- employer-paid disability, family leave, and life insurance
- paid time off (including holidays)
- optional voluntary benefits
- recognition and wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
