Product Marketing Manager, Gaming & GTM
About The Position
We're seeking a strategic founding Product Marketing Manager to build and lead the go-to-market strategy for our emerging advertising solutions, focusing on Gaming clients. You'll drive product activation by developing robust sales enablement programs, setting activation goals, and partnering closely with Sales to bring our solutions to market. This role will play a key part in accelerating our offering within the must-win Gaming vertical. If you're a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our advertising business. We are looking for great, self motivated PMMs, bonus points if you have worked on the Gaming vertical in the past.
Requirements
- 4-6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
- Experience within the Gaming or Mobile verticals.
- Excel in ambiguous environments-excited about building new processes, business models, and scaling an advertising business from the ground up.
Responsibilities
- Develop and execute go-to-market strategies for the Gaming vertical through market research, customer segmentation, competitive analysis, and targeted campaigns that drive awareness and adoption.
- Lead activation initiatives within Gaming, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs.
- Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
- Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
- Act as the voice of new vertical customers, translating insights into actionable recommendations that influence product strategy, roadmap, and positioning.
- Partner with Business Marketing to establish Discord's thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Web Search Portals, Libraries, Archives, and Other Information Services
Education Level
No Education Listed
Number of Employees
501-1,000 employees
