Product Marketing Manager - Fintech
About The Position
We’re looking for a strategic, insights-driven Product Marketing Manager to help shape the future of MoneyLion’s financial products and drive real business impact. As a PMM at MoneyLion, you’ll sit at the intersection of customer insight, product strategy, and commercial growth — ensuring that what we build not only meets customer needs but also drives business outcomes. You’ll translate market and customer demand into actionable strategies that guide the product roadmap, positioning, and go-to-market execution. This is a high-visibility role for a marketer who thinks like a general manager — blending product sense, customer empathy, and commercial acumen to fuel MoneyLion’s growth.
Requirements
- 5–7 years of Product Marketing experience in B2C fintech, consumer tech, or financial services.
- Proven ability to connect customer insights to product strategy and business outcomes.
- Deep understanding of market dynamics, competitive landscape, and consumer behavior.
- Strong commercial mindset — you think in terms of impact, ROI, and strategic leverage, not just campaigns.
- Excellent storyteller and translator — able to turn data and complexity into simple, motivating narratives for customers and stakeholders.
- Collaborative operator who thrives in cross-functional environments and can drive alignment without authority.
Responsibilities
- Inform product strategy by surfacing market trends, customer insights, and demand signals to influence roadmap priorities and feature development.
- Own the go-to-market strategy for product initiatives — defining audience, value propositions, positioning, messaging, and adoption strategies.
- Serve as the voice of the customer and market — turning qualitative and quantitative insights into clear guidance for product and business decisions.
- Shape product narratives and experiences that drive understanding, engagement, and long-term retention.
- Evaluate and size market opportunities to guide investment and prioritization across new and existing products.
- Partner cross-functionally with Product, Data, Growth, and Brand teams to connect the dots between customer need, product experience, and business performance.
- Track and measure impact of marketing and product initiatives to optimize for growth, customer value, and commercial outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
