Product Marketing Manager, Fashion & Fitness

Amazon • Seattle, WA

11d

About The Position

We are seeking a talented, highly motivated, business development leader to
engage with onsite marketing teams and F2 special projects to drive visibility
and adoption of F2 products on Amazon. This role will be responsible for
directly managing content campaigns, talent partnerships and representing the
needs of these partners across our department.  This role will also be highly
focused on translating IRL events onsite, thus experience working with onsite
marketing leads is a plus. As an F2 Special Projects Manager for Amazon Fashion,
Sports and Outdoors, you will influence and build upon the success we have had
with existing properties and talent to drive revenue, new customers and
collaborative opportunities with Amazon’s strategic businesses and programs (ex.
AWS, Ads). Using your deep knowledge of talent partnerships and social campaigns
and a solution-oriented mindset you will collaborate with and influence our
product teams to develop innovative integrations which help unlock new
opportunities for Amazon.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Bachelor's degree or equivalent

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Responsibilities

• Own Content Strategy and Execution
• Develop and execute integrated content campaigns that drive measurable revenue growth and new customer acquisition across Fashion, Sports, and Outdoors. Define campaign objectives, success metrics, and optimization strategies. Deliver quarterly business reviews demonstrating ROI and impact on key business metrics.
• Build and Scale Talent Partnerships
• Source, negotiate, and activate strategic talent partnerships that expand F2's reach into new customer segments. Own the full partnership lifecycle from identification through contract execution and performance measurement. Establish repeatable frameworks for evaluating partnership opportunities and measuring creator impact.
• Translate Physical Events to Digital Experiences
• Design and implement strategies that convert IRL event momentum into sustained onsite engagement. Partner with marketing leads to create integrated experiences that bridge physical and digital touchpoints. Own the measurement framework that connects event participation to customer behavior and sales.
• Drive Cross-Business Revenue Opportunities
• Identify and close collaborative deals with AWS, Ads, and other strategic Amazon businesses. Build business cases that demonstrate mutual value creation. Own relationship management and quarterly goal-setting with partner teams.
• Influence Product Roadmap
• Advocate for partner and customer needs in product development discussions. Propose and pressure-test new integration concepts that unlock revenue opportunities. Translate market insights into actionable product requirements that drive adoption.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level