Product Marketing Manager, Enterprise

ScrunchNew York, NY
13dHybrid

About The Position

We're looking for a Product Marketing Manager to own enterprise product marketing and sales enablement. You'll work directly with our growing sales team to create the materials, positioning, and training they need to win enterprise deals. This is a hands-on role where you'll spend time on customer calls, build competitive intelligence, create bespoke prospecting/customer decks, and deliver hands on training the team. While the focus of this role will initially be internal, we’ll take the learnings from the field to shape how we position our products, target personas, and run campaigns externally.

Requirements

  • 5-7 years of product marketing experience in B2B SaaS or enterprise software
  • Ability to translate patterns into AI tasks to stay ahead in an ever-changing environment
  • Proven track record creating sales enablement materials that sales teams actually find useful
  • Experience training and presenting to sales teams
  • Strong understanding of enterprise buyer personas and complex buying processes
  • Experience with competitive intelligence and market analysis
  • Self-starter who can build processes from scratch and work autonomously
  • Comfortable in fast-paced, high-growth environments

Responsibilities

  • Create and maintain sales enablement materials: pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers.
  • Deliver regular training sessions to sales team on product positioning, competitive differentiation, and demos.
  • Consume customer facing calls to gather both qualitative and quantitative insights that inform our positioning.
  • Own competitive intelligence: track competitors, maintain battlecards, and provide market insights.
  • Define and refine enterprise positioning, messaging, and use case narratives.
  • Partner with content, design, and product team to own website positioning, product launches, and customer-facing content.
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