Product Marketing Manager, Economy
About The Position
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Since our earliest days, Roblox’s economy has been driven by our creators. As the Product Marketing Manager for Economy, you will partner closely with product and engineering to enable creators to grow the economy of their games and virtual items - and in turn, the platform. You will be a core part of leading the strategy and go-to-market execution for solutions that help our creators earn from and grow their business on Roblox while making sure our users have the best experience on the platform. Role is based in our San Mateo, CA office (3 days in-office, Tuesday-Thursday) #LI-Hybrid
Requirements
- 5+ years Product Marketing experience with a global technology platform, with a preference for experience in with experience in creator monetization, commerce, marketplaces, payments and/or financial products.
- Proficient in messaging, positioning and marketing/content strategy.
- Experience leading omnichannel product marketing strategies.
- Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
- Collaborative, self-driven, perpetually curious with an extremely high-level of audience focus.
- Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- Stellar verbal and written communication skills. Experience presenting at all levels of the organization, including executive leadership.
- Passionate about supporting new business models and creator monetization.
Responsibilities
- Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Economy products and policies.
- Develop compelling, evergreen product content that educates and inspires creators, partners and other key stakeholders.
- Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market.
- Foster deep cross-collaboration between Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, Communications teams. Become a trusted advisor to these teams.
- Effectively communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that external partners have a smooth onboarding on any changes to their experience.
- Report to the Director of Product and Business Marketing
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
