Product Marketing Manager - Doc Auto

Conga•Houston, TX

12d

About The Position

A career that’s the whole package! At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard. Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth. Our approach is grounded in the Conga Way, a framework that reflects our values and drives everything from hiring to decision-making, as well as key programs including recognition. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture. A quick snapshot… As the Product Marketing Manager for Conga’s Document Automation pillar, you lead and own the full go‑to‑market (GTM) strategy, positioning, and cross‑functional orchestration for Conga Composer, Conga Sign, and the broader Document Automation portfolio. You’ll shape the vision, messaging, and growth strategy for one of Conga’s largest product pillars, ensuring consistent market differentiation, scalable enablement, and strategic alignment across Product, Sales, Customer Success, Partners, and Marketing. Why it’s a big deal… Document Automation is central to Conga’s vision and a core driver of customer acquisition and expansion. Your strategic leadership will: Define and evolve our pillar‑level value proposition. Drive multi‑product adoption, competitive positioning, and pipeline contribution. Influence product direction through deep market, customer, and competitive insight. Ensure Conga wins- not just on features, but on a unified, compelling story that resonates with business and IT decision makers. Product Marketing sits at the center of GTM alignment. You will orchestrate launches, craft strategic messaging, shape sales enablement, and act as the connective tissue between Product, the field, and the market. This role is essential in ensuring that Conga’s Document Automation products maintain and expand their leadership position in a rapidly evolving category.

Requirements

Related experience. You bring more than five years of B2B SaaS product marketing experience, ideally within document automation, document generation, eSignature, workflow automation, RLM, CLM, CPQ, or the Salesforce ecosystem. You have a strong history of owning end‑to‑end GTM responsibilities, including product launches, messaging frameworks, sales enablement strategy, and market insight development. You are experienced in partnering directly with product management and revenue leadership at a strategic level.
Strategic owner & product storyteller. You develop pillar‑level narratives, articulate category differentiation, and influence roadmap visibility. You excel at translating complex capabilities into crisp, compelling value propositions that resonate with multiple personas- from admins to CIOs.
Natural collaborator. You’re a relationship‑builder who partners closely with Product, Sales, Customer Success, Revenue Operations, and Partner teams to ensure GTM alignment. You influence without authority and lead with clarity.
Clear, deliberate, and collaborative communicator. You are clear and concise when you speak and write -- and even creative in terms of ensuring your messages are received and understood. You develop and communicate a deep understanding of market needs, pain points, use cases and business processes, including buyer personas, customer needs and technology ecosystems, complete with positioning and messaging, and product proof points.
Innovative and Proactive Planning. You continually explore new GTM approaches, experiment with emerging tactics, and bring data‑driven insights to refine campaigns, messaging effectiveness, and enablement materials.
Product Expertise. Deeply understand your products’ capabilities and differentiators as well as relevant market trends and competitive landscape, to develop easily understood value propositions for different stakeholders in the buying process to enable the Sales organization to effectively deliver Conga’s Document Automation value proposition.

Nice To Haves

Resourceful & Collaborative. You approach challenges with curiosity and initiative, leveraging colleagues, your network, and available resources to solve problems and drive progress. You share insights and apply knowledge across the business wherever it supports success.
Excellent written and verbal communication skills. You consistently produce high‑quality, compelling content and messaging designed for senior business and technical decision makers. You communicate with clarity, impact, and confidence.
Work experience. Your work reflects strong analytical thinking, creativity, and executional discipline. You bring exceptional project management and organizational skills, enabling you to lead cross‑functional initiatives that land on message, on time, and on budget.
Quality oriented. You maintain strong processes that minimize errors and ensure accuracy. When mistakes occur, you take accountability, correct them quickly, and implement improvements that strengthen future execution. It’s your transparency, authenticity and humility is what sets you apart from the rest.
Strong communication and interpersonal skills. You thrive in collaborative discussions and are comfortable initiating them. You read and adapt to different communication styles and actively listen to build connection and collect accurate information that supports effective problem‑solving.
Innovative Thinking. You stay adaptable in a rapidly evolving market. You confidently leverage AI tools to increase efficiency and quality in your work, and you share best practices to help colleagues maximize value from emerging technologies.
Industry expertise. Experience with Document Automation, document generation, eSignature, process workflows, or revenue lifecycle management is helpful but not required. What matters most is your ability to quickly master complex enterprise ecosystems and connect technical capabilities to customer outcomes.

Responsibilities

Positioning, Messaging & Storytelling You will own and evolve the Document Automation pillar narrative, ensuring it remains compelling, differentiated, and aligned with Conga’s broader platform message. You will develop persona‑based messaging that supports use cases, competitive dynamics, and customer decision journeys.
Go-to-Market Leadership You will lead the pillar‑level GTM strategy for launches, enhancements, and major initiatives. You own launch frameworks, GTM briefs, and cross‑functional readiness plans, ensuring every team is equipped and aligned. You will use customer and market evidence to influence product direction and prioritization.
Sales Enablement You will create and maintain the core suite of sales enablement resources, including playbooks, pitch decks, competitive battlecards, and demo narratives, and deliver ongoing training to ensure field teams can confidently position the Document Automation portfolio.
Customer & Market Insights You will gather insights through customer interviews, win/loss analysis, ROI research, and competitive monitoring. You will translate these insights into recommendations that inform product roadmap, GTM strategy, and messaging decisions.
Content & Campaign Partnership You will collaborate with Demand Gen, Content, and Brand teams to create high‑impact materials such as case studies, solution briefs, videos, web content, and thought leadership assets. You ensure all campaign activity reflects accurate messaging, product value, and use‑case alignment.
Cross-Functional Alignment You will ensure that every GTM‑related team, from Product to Sales to RevOps, has clarity on positioning, use cases, segments, and strategic direction. You will serve as the single‑threaded owner responsible for ensuring alignment and consistency across the entire Document Automation pillar.