Product Marketing Manager, Customer Experience

Qualtrics•Seattle, WA

45d•Hybrid

About The Position

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing. Product Marketing Manager, Customer Experience Why We Have This Role AI is massively changing the landscape of Customer Experience, and Qualtrics is evolving to meet the needs of our customers through investments in Omnichannel, Agentic, and AI-based solutions. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our go-to-market strategy, positioning, and messaging for these customer experience solutions. In this role, you will bridge the gap between product, sales, and customer success to ensure we deliver impactful solutions that help organizations elevate their customer experience. How You'll Find Success Strategic Vision: You thrive on developing and executing innovative go-to-market strategies that align with the evolving needs of the customer experience landscape. Compelling Storyteller: You excel at crafting clear and impactful narratives that distill complex concepts into messages that resonate with target audiences and drive engagement. Research-Oriented: You enjoy conducting thorough market research and competitive analysis, identifying trends, customer pain points, and opportunities to enhance our offerings. Cross-Functional Collaborator: You have a strong ability to build partnerships with product management, sales, and customer success teams to influence the product roadmap and drive customer adoption. Empowerment of Sales Teams: You derive satisfaction from creating impactful sales enablement materials that empower sales teams to effectively position and sell customer experience solutions. Data-Driven Decision Maker: You have a keen analytical mindset, leveraging data to measure and optimize the effectiveness of marketing strategies and campaigns. Passion for Customer Experience: You are deeply invested in elevating customer experiences, especially through the innovative use of AI-driven solutions. How You'll Grow Deepening Industry Expertise: Stay ahead of the trends in customer experience, particularly in the integration of AI, enhancing your knowledge and influence in the field. Leadership Development: Take ownership of high-impact projects, providing leadership experience and exposure to strategic decision-making processes. Skill Enhancement: Develop your skills in creating thought leadership content and effective sales enablement strategies that resonate in the market. Cross-Functional Exposure: Work closely with various teams, enhancing your understanding of how different functions contribute to overall customer success. Networking Opportunities: Build relationships with industry leaders, peers, and customers, expanding your professional network and perspective.

Requirements

5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.
Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
Deep understanding of customer experience, especially the use of AI in these use cases.
Proven ability to drive market research, competitive analysis, and positioning strategies.
Excellent project management skills, with the ability to lead cross-functional initiatives.
Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.

Nice To Haves

Experience marketing AI-powered or automation-driven Customer Experience solutions.
Background in customer experience, customer service platforms, big data analytics, or related domains.
Knowledge of enterprise software buying cycles and B2B marketing best practices.

Responsibilities

Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
Create compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions.
Develop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience.
Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.

Benefits

Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

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