Product Manager, Sales & Customer Experience

Equity Residential•Chicago, IL

4d•$113,000 - $1,500,000•Hybrid

About The Position

At Equity Residential, we're dedicated to creating thriving communities, and we invite you to be part of our team. Embracing values like Diversity, Sustainability, and Total Wellbeing, we foster a workplace culture of authenticity and collaboration. How We Deliver a Winning Performance: Question Authority Walk the Talk Share Knowledge Listen, not just Hear See the Glass Half Full Take Educated Risks Enjoy the Ride Share the Spotlight Do the Right Thing Test Your Limits We Care About Your Total Wellbeing: Physical Wellbeing: Medical, dental, and vision care Social Wellbeing: 9 paid holidays, annual vacation time, paid sick leave, new parent benefits Financial Wellbeing: 401(k) Retirement Savings Plan, Rent Discounts, Competitive Compensation Community Wellbeing: Paid Community Service Hours Career Wellbeing: Leadership Development Learn more about our Total Wellbeing program here. What You’ll Be Doing: The Product Manager is responsible for managing the product lifecycle for key functions or one or more technology platforms in their assigned business department. This role partners with the Product Owner to translate business needs into product strategies and executable plans, ensuring delivery of customer and business value. This role focuses on defining product goals and success metrics while working closely with Product Owners, Associate Product Managers, and cross-functional partners. Product Managers drive execution excellence by guiding teams in prioritization, feature development, and alignment to business objectives.

Requirements

Bachelor’s degree in Business, Computer Science, Information Systems, or related field; MBA or advanced degree a plus.
5+ years of experience (Product Manager) in product management or equivalent role, with proven success in leading product lifecycles.
Proven ability to define product vision, strategy, and business cases for application domains.
Strong experience with Agile methodologies (Scrum, Kanban, SAFe) and portfolio/backlog management tools (e.g., JIRA, Confluence).
Experience managing cross-functional teams and aligning business, engineering, architecture, and vendor partners.
Demonstrated ability to make trade-offs, prioritize, and deliver measurable outcomes.
Strong analytical and problem-solving skills with ability to use KPIs and data-driven insights to shape decisions.
Familiarity with application ecosystems, integrations, vendor solutions, and lifecycle management.
Knowledge across a variety of marketing and sales solutions including digital experience platforms, sales and marketing enablement technologies for B2C websites, portals, mobile applications, social, marketing automation,relationship management/CRM, web and social analytics platforms.
Familiarity with leading website and mobile app development platforms such as Adobe Experience Manager, Salesforce Commerce Cloud, Sitecore, Appian, Ionic, Flutter, etc.
Excellent communication and stakeholder management skills, including executive-level presentations.
Must be available for overnight travel to EQR markets, industry or technology related events, etc. (up to 10% annually).

Nice To Haves

Experience in real estate, hospitality, and/or multi-family is a plus.

Responsibilities

Collaborates and partners across all Sales, Marketing and Customer Experience focused teams to formulate and execute technology priorities.
Own areas or domains within the product suite, initiative execution from end-to-end, and execution of governance standards across delivery.
Maintain product roadmaps and drive prioritization backlog grooming efforts.
Create business cases and recommendations for new initiatives.
Develop project charters and project plans for priority strategic initiatives.
Drive consistency and standards across user stories, success criteria, and feature requirements.
Oversee, plan and manage application/integration testing, user acceptance testing, and quality assurance standards.
Oversee team documentation standards and continuous improvement to product delivery and testing processes.
Troubleshoot high priority issues and escalations from business partners.
Partner with and lead cross functional teams (including but not limited to Architecture, Engineering, Infrastructure, Cyber Security, and various business departments) to prioritize and execute with excellence.
Support and own relationships across key business departments.
Serves as hybrid team member, effectively positioned in both IT and with their assigned team(s) as a key technical and business domain team member.
Support compliance, audit, and business continuity needs for application ecosystem
Support vendor/product evaluations and RFPs.
Accountable for project level financials and ROI measurement.
Establish and track key performance indicators (KPIs) to measure product success and adoption.
Identify opportunities to pilot new capabilities and share emerging market trends.
Make recommendations for new products that align with strategic priorities.
Provide day-to-day coaching, support, and people leadership for Associate Product Managers.
Represents the Company in a professional manner at all times.
Consistently maintains a professional courteous attitude when dealing with residents, coworkers and the general public.
Performs other duties as necessary.