Marketing & Customer Experience Manager - Full-Time

Long-Lewis Career•Florence, AL

2d•$60,000 - $80,000

About The Position

Long-Lewis Auto Group is seeking a Marketing & Customer Experience Manager to help tell our story in a way that is clear, human, and unmistakably different from traditional automotive marketing. This is not a traditional dealership marketing role . We do not rely on TV, radio, newspaper ads, keyword bidding, gimmicks, or pricing games. Instead, we have built a transparent, customer-first automotive group—and this role exists to make sure customers understand why that matters. The Marketing & Customer Experience Manager will focus on storytelling, digital experience, customer loyalty, and trust-building—not mass advertising.

Requirements

Strong storytelling and brand communication skills
Experience managing websites and digital customer experiences
Comfort analyzing performance data and reporting results
Ability to quickly learn and master new software and tools
Strong judgment, creativity, and attention to detail
Self-directed, curious, and comfortable working without rigid playbooks

Nice To Haves

Marketing, brand, or customer experience background (automotive experience not required)
Experience with CRM systems, website analytics, and marketing technology platforms
Understanding of organic social media and community-based marketing

Responsibilities

Brand Story & Messaging Own and clearly communicate Long-Lewis’s differentiators, including: No documentation fees Non-commissioned salespeople No bogus markups Radical pricing transparency A genuinely different buying experience Translate these principles into compelling stories customers want to share Ensure consistent, authentic messaging across all customer touchpoints
Website & Digital Experience Overhaul, manage, and continuously improve the company website Design a “best-in-class” digital experience that: Clearly explains who we are and how we are different Feels human, modern, and trustworthy Builds confidence before a customer ever visits a location Monitor website performance, traffic, engagement, and conversion rates
Customer Retention & Loyalty Develop creative strategies to stay connected with hundreds of thousands of past customers Strengthen relationships through: Email communication Social storytelling Community-based engagement Encourage repeat business and referrals without spam or hard selling Communicate when and why it may be a good time for customers to buy again
Reputation & Social Proof Actively build and manage Long-Lewis’s online reputation Highlight real customer stories, employees, and behind-the-scenes content Develop organic social media content and authentic influencer partnerships Focus on real people and real stories—no fake hype or over-polished messaging
Performance Tracking & Reporting Track and report marketing performance metrics, including: Website traffic and conversion rates Lead volume and lead source attribution Social media engagement and campaign performance Review CRM lead performance monthly to ensure accuracy and actionable insights Hold third-party vendors accountable for performance and ROI Provide consistent daily, weekly, and monthly reports to leadership
Innovation & Experimentation Test unconventional ideas that do not resemble traditional car dealership marketing Continuously experiment, analyze results, and refine strategies Use modern tools and technology (CRM platforms, analytics tools, AI tools) to increase efficiency