Product Marketing Manager (Contractor)
About The Position
The Product Marketing Manager will support the product marketing team on a contract basis and drive product messaging, positioning, and go-to-market strategy for core Worldly analysis and risk management products. This role focuses on developing customer-centric go-to-market strategies, compelling messaging and positioning, and campaign and enablement assets. You’ll be focused on driving awareness, pipe, win rate, adoption and advocacy for Worldly’s analytics and risk management solutions. For the product areas that you work on, you’ll be responsible for understanding our market position, product differentiation, target personas, and their pain points to develop effective marketing strategies.
Requirements
- 5+ years of B2B SaaS product marketing experience
- Proven track record of developing and executing successful product launches, marketing campaigns, and customer and market research
- Deep expertise in crafting clear, compelling, and differentiated messaging and positioning
- Project management and analytical experience
- Ability to prioritize and execute independently in a fast-paced environment
- Outstanding verbal, written and visual storytelling skills
- Familiarity with marketing automation and CRM platforms
Nice To Haves
- MBA or advanced degree
- Experience in sustainability, climate adaptation, supply chain management and/or consumer goods
- Experience in a high-growth SaaS company and in product-led growth
- Experience working with global teams and a global customer base
Responsibilities
- Create compelling marketing assets including demo videos, event sessions, website content, and sales decks
- Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile
- Develop and execute go-to-market strategies for new product launches and feature releases
- Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns and to progress towards achieving the marketing team’s key results.
- Collaborate with product management to translate technical features into customer benefits
- Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions
- Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
