Product Marketing Manager, Consumer Products (GTM)

Linda Werner & Associates•San Francisco, CA

10h•Onsite

About The Position

The Product Marketing Manager will lead both inbound and outbound product marketing initiatives for high‑visibility consumer products. This role is responsible for shaping product strategy, developing positioning for key audiences, and driving go‑to‑market efforts that increase awareness, adoption, and engagement. The ideal candidate is a strategic, consumer‑focused marketer who excels at managing complex projects, collaborating cross‑functionally, and delivering measurable impact in fast‑paced environments.

Requirements

10+ years of experience in product marketing, brand marketing, or related fields.
Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
Strong experience with outbound campaign execution across traditional marketing channels.
Demonstrated ability to conduct customer insights research and translate findings into strategy.
Exceptional project management skills, including workback planning and cross‑functional coordination.
Excellent verbal and written communication skills.
Ability to work independently, manage multiple priorities, and operate in fast‑paced environments.
Proficiency with Microsoft Word, Excel, PowerPoint, and related productivity tools.

Nice To Haves

Experience in technology or large‑scale consumer product environments.
Strong analytical skills and comfort using data to inform decisions.
Background in sales enablement, industry research, or enterprise GTM strategy.

Responsibilities

Lead end‑to‑end go‑to‑market planning and execution for product launches and feature rollouts.
Develop clear, compelling messaging and positioning tailored to target audiences.
Drive awareness and adoption through coordinated marketing campaigns across traditional channels.
Conduct customer insights research to inform product strategy and roadmap decisions.
Analyze market trends, competitive dynamics, and user behavior to identify opportunities.
Provide data‑driven recommendations that influence product development and prioritization.
Partner closely with Product, Engineering, Communications, Legal, and other internal teams to align on strategy and execution.
Manage workbacks, trackers, and project plans to ensure timely delivery of marketing initiatives.
Support leadership with reporting, insights, and performance updates tied to key objectives.
Contribute to strategic planning, operational reviews, and process improvements.
Support marketing operations including budgeting, forecasting, and performance tracking.
Maintain organized documentation and ensure confidentiality of sensitive information.