Consumer Product Marketing Manager

U.S. Bank National Association • Minneapolis, MN

4d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Develops and leads the marketing strategy in the Deposits product marketing team to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Manages agency work for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for paid and owned/free channels (e.g. email, branch) etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Product marketing experience
• Data-driven/performance marketing experience
• Experience in digital, direct mail., social, and email marketing channels
• Familiarity with AI tools for messaging
• Experience with Workfront a plus
• Strong collaboration skills
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Effective verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Develops and leads the marketing strategy in the Deposits product marketing team to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
• Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
• Manages agency work for the benefit of the Company and our brand.
• Adapts departmental plans and priorities to address agility, resource and operational challenges.
• Provides marketing support for paid and owned/free channels (e.g. email, branch) etc.
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level