Product Marketing Manager - ChiroTouch

PracticeTek

11d•Remote

About The Position

The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion. You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve. This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.

Requirements

5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred.
Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership. Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback.
Proven experience supporting go-to-market strategy, launches, and lifecycle marketing.
Strong ability to translate complex product capabilities into clear, compelling customer value.
Experience working cross-functionally with Product, Sales, and Revenue teams.
Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
Strong organizational, planning, and execution skills with attention to detail.
Excellent communication and storytelling abilities, with a customer-first mindset.

Responsibilities

Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness.
Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement.
Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs.
Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources.
Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market.
Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem.
Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements.