Product Marketing Manager -- Application Protection
About The Position
HUMAN is looking for a capable and driven Product Marketing Manager with 2-4 years of experience to drive go-to-market execution and help shape the positioning of our application protection products. As digital commerce increasingly faces threats from humans, bots, and agentic AI, this role offers a unique opportunity to shape how the world's most valuable applications stay secure, trusted, and fraud-free. The ideal candidate will serve as a strategic bridge between product, marketing, sales, and our target market, translating complex technical features into clear, compelling narratives that resonate with both technical decision-makers and business stakeholders. This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets. As a key member of our product marketing team, you'll have the opportunity to: Develop messaging and positioning that resonates with security and fraud personas Support product launches, feature releases, and multichannel marketing campaigns with impactful messaging and value-based content Partner with product management to align on roadmap priorities based on customer needs and market dynamics Equip sales and customer teams with enablement training and resources Engage analysts, thought leaders, and enterprise security buyers to shape perception and influence the market This role offers significant visibility, impact, and growth potential. You'll be on the frontlines of protecting digital commerce from evolving threats while helping enterprises make faster, smarter decisions across login, account activity, and transactions.
Requirements
- 2-4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
- Proven track record of successful product launches and go-to-market strategies
- Outstanding written and verbal communication skills
- Strong analytical capabilities and data-driven decision-making
- Excellent project management and organizational skills
- Demonstrated ability to influence stakeholders and collaborate across functions
- Self-driven with the ability to work independently while contributing to team goals
Nice To Haves
- Experience with new-to-market products
- Direct experience marketing to large enterprises to mid-market companies
- Deep understanding of application protection and the cybersecurity ecosystem
- Proficiency with marketing automation tools and CRM systems
- Experience with analytics platforms and visualization tools
- Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
- Public speaking and presentation experience
Responsibilities
- Develop and execute comprehensive marketing strategies to promote our suite of application protection products
- Drive product positioning, messaging, and competitive differentiation in the market
- Lead market research to identify trends, customer needs, and competitive dynamics within the cybersecurity industry
- Partner with product management, sales, and marketing teams to align product development with market demands and opportunities
- Analyze marketing campaign performance and optimize strategies using data-driven insights to drive effective results
- Act as a subject matter expert on application protection, providing insights and thought leadership through various channels
- Provide sales enablement materials and training
- Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
- Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
- Lead product launches and feature release strategies, and communication
- Design and deliver training programs for sales and customer success teams
- Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
- Collaborate on integrated marketing campaigns
- Provide regular feedback on the product roadmap and feature prioritization
- Support for beta programs and early adopter initiatives
- Support for high-value customer opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
