Product Marketing Manager, Analyst Relations

Workhuman•Framingham, MA

32d•$100,000 - $120,000•Hybrid

About The Position

The Opportunity We’re looking for a hybrid Product Marketing Manager with a passion for Analyst Relations to help shape how the market understands Workhuman’s innovation, vision, and leadership. This role sits at the unique intersection of product storytelling and industry influence—splitting responsibilities evenly between product marketing for our Human Intelligence™ portfolio and leading Workhuman’s global analyst relations strategy. You’ll transform product innovation into compelling narratives, support GTM launches, and equip Sales with clear, confident messaging. At the same time, you’ll be the face of Workhuman to top HR tech analysts—building relationships, prepping executives for key evaluations, and elevating our presence in critical industry reports. If you love translating complex ideas into powerful stories, guiding how Workhuman shows up in the market, and influencing the analysts who shape industry perception, this is a high-impact and highly visible opportunity. This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role. What We Can Offer You An opportunity to own a global analyst relations program and shape Workhuman’s standing in Gartner, Forrester, G2, and other major industry evaluations. A direct influence on product narrative, messaging, and competitive positioning across the Human Intelligence™ product suite. Access to senior leaders, Product teams, and executives, where your insights, reports, and briefings guide strategic decisions. A seat at the table for major product launches, category storytelling, and external market messaging. Cross-functional partnership with Product, Sales, Creative, Events, and Corporate Comms to bring Workhuman’s point of view to life. The ability to shape market perception through thought leadership collaboration, analyst briefing strategies, and category education. A high-visibility role where your work directly impacts how customers, analysts, and the industry see Workhuman.

Requirements

4–6 years of experience in product marketing, analyst relations, communications, or B2B SaaS.
Proven success managing analyst relations programs, briefing analysts, and influencing evaluations (e.g., Gartner MQ, Forrester Wave, G2, PEAK Matrix).
Strong writer and communicator—able to translate complex product concepts into crisp, compelling stories.
Ability to work confidently with analysts, executives, and cross-functional partners.
Familiarity with analyst platforms (Gartner, Forrester, IDC, G2, Everest Group), briefing processes, and research cycles.
Comfort navigating enterprise sales motions, buyer mindset, and product value propositions.
Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously.
Strategic thinker with strong market awareness and the ability to synthesize trends into actionable insights.