Product Marketing Manager - AI & Analytics

Esri•Redlands, CA

23h

About The Position

We’re looking for a Product Marketing Manager who can expand the world’s most powerful spatial analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's advanced spatial analysis products and AI capabilities. As a Product Marketing Manager at Esri, you'll work on helping to expand and grow Esri’s industry-leading data and location services into new and existing markets. Collaborate with product, industry, and sales managers to create and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge spatial analysis products. This in an opportunity to showcase your marketing expertise and strategic thinking while working for a company committed to science, sustainability, community, education, research, and positive change.

Requirements

2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
Strong interpersonal skills and thrives in a cross-functional team environment
Experience with current marketing software, systems, and tools
Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
Self-starter, detail-oriented and task-oriented
Able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10-20% for strategic meetings, events and/or tradeshows
Bachelor's degree in business, marketing, or related field
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Nice To Haves

Demonstrated ability in releasing and creating interest in innovative technology products
Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
Master's degree in business, geography, computer science, or information systems

Responsibilities

Develop and execute go-to-market strategies for Esri’s add product
Spearhead the communication strategy for changes in product functionality and lifecycle changes, both internally and externally, including at events and/or tradeshows
Understand user and buyer persona needs to create positioning and messaging
Lead, coordinate, and execute product launches, product releases, and multi-channel enablement
Work with corporate and industry marketing teams to execute campaigns
Partner with cross-functional teams do drive awareness and adoption of Esri technology
Create engaging content, including web pages, case studies, video and other assets to aid in the customer journey
Work with product management, product engineering, and global business development throughout the product life cycle
Aide in the creation of sales enablement materials to help with internal education and awareness
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market

Benefits

medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume